发布时间:2022-07-29 15:47:18 {{ caseViews }} {{ caseCollects }}
设计亮点
将商店、公园和社区融为一体,打造个性化的购物体验。

项目位于前桥市繁忙的郊区大道上,是一家名为JINS主营眼镜商品的店铺。随着网上购物变得越来越普遍,实体店不再仅仅是一个提供商品与试用的地方,而是旨在为顾客提供个性化的购物体验。这家商店坐落在一个拥有众多年轻家庭的社区附近,因此,建筑师希望将这里打造成一处公园般的空间,让父母、孩子们以及社区内的其他居民能够在即使不购买商品的情况下,也能停下脚步享受片刻休闲时光。

This store for the major eyewear brand JINS is located on a busy suburban thoroughfare. As online shopping becomes more common, physical stores must go beyond serving as places to handle or try on goods; they must also offer in-person experiences. Because this store is located close to a residential neighborhood with many young families, our concept was to create a park-like space where children and parents as well as others in the community can stop by to spend time even if they’re not buying glasses.

▼项目外观概览,overall of the project

▼项目鸟瞰,aerial view of the project

建筑师首先扭转了典型的路边商店的布局,将停车场设置在前面,而不是规划在建筑后方。景观化的入口与前院花园穿过建筑延伸到二楼露台,创造出相互连接的三维空间体验。在这种类型的商店中,二层通常不对顾客开放,但是在本案中,通过室外露台以及在店内的面包与咖啡区,二层空间主动变身为不属于销售楼层的公共空间,鼓励着周边的社区居民参与到建筑之中,而不单单只为了购物。

店前的社区广场,public plaza in front of the store

这家店位于距离东京约100公里的群马县前桥市,距市中心约15分钟车程。店铺周边是绿树成荫的居民区,人们能够这里看到当地标志性的赤城山(Mt. Akagi)。在此背景下,建筑如同一个梯形盒子飘浮在空中,硫化铜材质的立面与红褐色的山峰相互呼应。建筑的外墙向住宅区一侧倾斜,旨在保证周边邻居的隐私,而面向主要街道的一侧则采用了大面积的平板玻璃窗,向路人展示出店内丰富的活动场景。随着太阳在天空中移动,立面外观也会随之发生变化,在夜晚,倾斜的铜条边缘反射出流星一般的光晕。

Located about fifteen minutes by car outside central Maebashi, a city in Gunma Prefecture about 100 km from Tokyo, the shop sits in a leafy residential neighborhood with a view of iconic Mt. Akagi. The building floats like a trapezoidal box against this backdrop, its sulfurized copper façade echoing the reddish-brown color of the mountain. The exterior walls slope down toward the residential district to maintain privacy for neighbors, while the side facing the tree-lined main street showcases activity inside the store with large plate-glass windows. The façade’s appearance changes as the sun moves across the sky, and at night the edges of its slanted copper strips glitter with reflected light like shooting stars.

▼面向主要街道的一侧采用了大面积的可开启平板玻璃窗,the side facing the tree-lined main street showcases activity inside the store with large plate-glass windows

在夜晚,倾斜的铜条边缘反射出流星一般的光晕,

at night the edges glitter with reflected light like shooting stars

穿过景观丰富的花园进入建筑,在室内,一部独特的扇形楼梯与平滑的白色天花板将人们的视线引向蓝色的天空。从嵌入楼梯的座位上,游客可以俯瞰商店、花园以及街道。楼梯的顶端连接到露台,这里有足够的空间让孩子们奔跑,此外,还设有供人坐卧的长凳。当天气好的时候,面向花园的滑动玻璃门将会被打开,将室内与室外融为一体,并将微风从楼梯中庭引到露台上。

Visitors approach the building via a richly landscaped garden. Inside, a fan-shaped staircase and smooth white ceiling lead the eye up toward blue sky. From seats built into the staircase, visitors can look over the store, garden, and street. At the top of the stairs is a terrace with plenty of room for children to run around as well as benches to sit or lay on. When the weather is good, the sliding glass doors facing the garden can be opened, unifying the interior and exterior and drawing breezes up the staircase atrium to the terrace.

▼室内空间概览,overall of interior

▼店内售卖面包与咖啡,the shop sells bread and coffee that attractthe surrounding residents

▼商品展示区,display area of the glasses

▼嵌入了座位区的扇形楼梯,the scalloped staircase inserted with seating areas

▼楼梯通向二层露台,at the top of the stairs is a terrace with plenty of room

▼可打开的滑动玻璃门将室内外露台融为一体,sliding glass doors that can be opened integrate the indoor and outdoor terraces

落成后的JINS PARK将成为当地的社区广场,在这里,人们不仅能够买到心仪的眼镜,还可以享受美味的面包与咖啡,甚至可以举办集市和讲座。无论是室内还是室外,都设置有灵活的休闲空间,为人们提供着各种各样的体验和活动,吸引着人们汇聚于此,为这里注入勃勃生机。随着景观植被的生长与成熟,铜制的立面将更加充分地融入周围环境,建筑师希望这家商店能够真正成为社区日常生活的一部分。

JINS Park is designed to serve as a community plaza where bread and coffee as well as glasses are sold and neighbors can hold markets and lectures. Both inside and outside, there are relaxed spaces with no set function where a wide range of experiences and events take place, attracting a lively stream of community members. As the landscaping matures and the copper façade blends more fully into its surroundings, we hope the store will become part of everyday life in the neighborhood.

夜景,night views

▼平面图,plan

▼剖面图,section

Architect information

Company name : Yuko Nagayama and Associates

Address : 6F, 11-22, Yostuyasanei-cho, Shinju-ku, Tokyo, Japan

URL :Credit information

Architecture : Yuko Nagayama and Associates

Photography : Daici Ano, Tomoyuki Kusunose

Project outline

Location : Maebashi city, Japan

Completion : April, 2021

Design period : October, 2018 – December, 2019

Principal use : Shop (Eyewear shop, Bakery & café)Structure : Steel

Site area : 1,720.64 m2

Building area : 442.45 m2

Total floor area : 499.33 m2 (385.87 m2 / 1F, 113.46 m2 / 2F)Client: JINS Inc.Architect: Yuko Nagayama and Associates (Yuko Nagayama, Yoko Komori)Structural engineer: Kanebako Structural Engineers (Yoshiharu Kanebako, Shunsuke Okayama, Kai Kageyama)MEP engineer: PilotisLandscape designer: Solso (Taichi Saito, Yuta Itagaki, Nanako Fujino)Lighting designer: Izumi OkayasuLighting planner: Daiko (Kanako Uga, Rina Hozumi)Graphic designer: Takaiyama (Hideyuki Yamano, Saki Kanemoto)Bakery and cafe, art direction: Astushi KikuchiSupervision: Yuko Nagayama and Associates (Yuko Nagayama, Yoko Komori, Rikako Ikegami)Contractor: Fuyuki Kogyo Corp. (Takushi Yokota)Planting works: Maebashi Engei (Keitaro Nakamura)Sign and furniture contractor: Space Co., Ltd. (Ka Yo)Sign-board builder: Sanyo (Goshi Kishi)

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公园式购物体验 | JINS PARK 前桥店
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