LOGO设计

LOGO设计以中医药材中的植物药材为元素，突出行业属性，表现原生态、健康、养生的品牌理念，融入中国传统“如意”的图腾元素，寓意着平安，力求让所有的病患平安吉祥，巧妙结合品牌名称“汉方博”的篆体文字。

此设计凸现了“汉方博”深厚的中国传统文化根基，整个标志汇聚感强，体现回归人体最初的元气概念，行业特征明朗准确，同时极富传统韵味，标志沉稳而准确地体现中医传承的文化内涵。

The logo design takes the plant medicinal materials in traditional Chinese medicine as the elements, highlights the industry attributes, shows the brand concept of original ecology, health and health preservation, integrates the totem element of Chinese traditional "Ruyi", implies peace, strives to make all patients safe and auspicious, and skillfully combines the seal script named "hanfangbo".

This design highlights the profound foundation of Chinese traditional culture of "hanfangbo". The whole logo has a strong sense of convergence and reflects the original concept of returning to the human body. The industry characteristics are clear and accurate. At the same time, it is very rich in traditional charm. The logo calmly and accurately reflects the cultural connotation of traditional Chinese medicine inheritance.

VI应用

结合医馆经营理念

将品牌LOGO运用到周边物料

树立品牌形象，增加辨识度

Combined with the management concept of Medical Museum, Apply brand logo to surrounding materials, Establish brand image and increase recognition.

设计思考Design thinking

委托方要求加入四川文化的元素，打造一个网红、巴蜀文化、中医医学元素相结合的中医馆。

“网红”联想到是色彩丰富且具有冲击感的视觉体验，巴蜀文化作为一种地域特色文化的传承，联想到传统川剧文化。

由此，我们以川剧戏曲文化为主要元素，提取其中色彩搭配来设计此次项目。

The entrusting party requires to add elements of Sichuan culture to build a traditional Chinese Medicine Museum with the combination of "wanghong", Bashu culture and traditional Chinese medicine.

"Net red" is a visual experience with rich colors and a sense of impact. Bashu culture, as a heritage of regional characteristic culture, is associated with traditional Sichuan opera culture.

Therefore, we take Sichuan opera culture as the main element and extract the color matching to design this project.

门头设计 Door head design

门头营造出扑面而来的中医文化氛围

保留传统的医馆模式

搭配经典的朱红色与墨绿色

设计中多使用木质材料

增加古朴的岁月质感

The door creates an atmosphere of traditional Chinese medicine culture, Retain the traditional medical school model, Pair with classic vermilion and yellow, Wooden materials are often used in design, Increase the rustic age texture.

室内设计 Interior design

室内以打造舒适轻松的环境为宗旨

整体以墨绿色为主，白色为辅

在拥有舒畅的视觉体验的同时尽显整洁大气之感

字画与绿植交错其中

文化气息与生命感的交汇

增加活力感与多样性的同时

映射着中医文化的传承与发扬

The purpose of the interior is to create a comfortable and relaxed environment.

The whole is mainly dark green, supplemented by white, which provides a comfortable visual experience and a sense of neatness and atmosphere.

Calligraphy and painting are intertwined with green plants, creating an intersection of cultural atmosphere and sense of life.

While increasing vitality and diversity, it reflects the inheritance and development of traditional Chinese medicine culture.

在天花板设置高显色暖光灯带进行氛围照明

增加空间层次感的同时

使患者能在柔和的氛围光下放松心态、舒缓身体

A high color rendering warm light strip is set on the ceiling for atmosphere lighting, while increasing the sense of spatial hierarchy, so that patients can relax their mind and relieve their body in a soft atmosphere and light. 会诊室 Consultation room.

- 治疗室 Treatment room

色调与会诊室一致，患者在熟悉的氛围中，更容易以轻松的状态静静感受理疗带来的身体变化。

The tone is consistent with that of the consultation room. In a familiar atmosphere, it is easier for patients to quietly feel the physical changes brought by physiotherapy in a relaxed state.