现代汽车工作室 Goyang - 模块化设计展现品牌魅力_家装空间_设计案例作品

发布时间：2017-06-26 10:00:00 {{ caseViews }} {{ caseCollects }}

设计亮点

将多种功能整合在一起，创造完整的现代品牌体验。

c KatsuHisa Kida

架构师提供的文本描述。现代的“现代高级”战略-该公司对质量的定义涵盖了技术、功能、设计、舒适性和可持续性-构成了应邀参加的建筑竞赛的基础，以便找到相应的综合设计概念，该概念可以同时应用于现代所有空间非常多样化的地点。

Text description provided by the architects. Hyundai’s “Modern Premium” strategy – the concern's definition of quality encompassing technology, functionality, design, comfort and sustainability – formed the basis for an invited architectural competition to find a correspondingly comprehensive design concept, which could be simultaneously applied to all of Hyundai’s spatially very diverse locations.

拉斐尔·奥利维尔

First Floor Plan

一层平面图

c KatsuHisa Kida

DMAA的竞争条目涉及“现代溢价”的所有关键方面，并将其表述为标题、假设和论点。获奖概念的中心主题和内容随后被纳入广泛的“全球经销商空间身份”手册，该手册既介绍了现代经销商的基本设计理念，也介绍了详细实施该手册的灵活性。自2014年以来，现代世界各地的陈列室已经根据这些准则进行了改造或新建。

DMAA’s competition entry addressed all key aspects of “Modern Premium” and formulated these as titles, hypotheses and arguments. The central themes and content of the winning concept were subsequently incorporated into the extensive “Global Dealership Space Identity” (GDSI) Manual, which presents both the basic design idea for Hyundai’s dealerships and the flexibility with which it can be implemented in detail. Hyundai showrooms worldwide have been adapted or newly built according to these guidelines since 2014.

c KatsuHisa Kida

新的现代汽车工作室GoYang在首尔也已实现与GDSI系统。该建筑的概念应用了手册的模块化原则，简洁的内德特色元素：土地-斗篷，垂直绿色和形状的天空。这三种设计元素主宰了汽车工作室的空间，同时又不妨碍全景景观进入广阔的空间单元，这是由简单而清晰的开放和透明结构所决定的。在这里，汽车是从不同的角度展示的-类似于城市或自然景观，游客可以在那里自由漫步。

The new Hyundai Motorstudio Goyang in Seoul has also been realised in line with the GDSI system. The concept of the building applies the Manual’s modular principle with concisely de ned characteristic elements: Lands- cape, Vertical Green and Shaped Sky. These three design elements dominate the space of the Motor Studio without interfering with the panoramic view into the vast spatial unit, which is de ned by simple and clear structure of openness and transparency, where automobiles are presented from different perspectives – similar to an urban or natural landscape, where visitors can wander freely.

Section A-A

A-A节

Section B-B

B-B节

这座建筑的独特性-同时也是其设计面临的主要挑战-在于它的雄心在于将多种功能-销售、品牌中心、汽车主题公园、办公室和服务-整合在一起。这些功能定位在水平区域，其中一个高于另一个，并通过垂直设计元素连接。我们的目标是为客户创造一个完整的现代品牌体验，让他们充分享受公司提供的高质量服务。从象征意义上说，这段经历代表了一段每个人都想象但从未经历过的旅程，进入了一个激发自己想象力的空间-一次汽车之旅，一次汽车之旅。

The uniqueness of the building – and at the same time the main challenge of its design – lies in its ambition to unite a multitude of functions – Sales, Brand Center, Automotive Theme Park, Offices and Services – in one structure. These functions are positioned in horizontal areas, one above the other, and are connected through the vertical design elements. The aim was to create a complete and integral experience of the brand Hyundai for the customers and to let them fully enjoy the high quality of service offered by the company. Symbolically, the experience represents a journey everyone has imagined but never took, into a space, which stimulates one's imagination – a journey of a car, a journey to a car.

c KatsuHisa Kida