Firm： United Technology for Construction Co.

Type： Commercial › Bank Office

STATUS： Built

YEAR： 2019

SIZE： 10,000 sqft - 25,000 sqft

BUDGET： $1M - 5M

A client’s initial idea turned from a single use brief into a mega composite function for Al Rajhi's Bank as their first Digital Marketing Garage

in their HQ 40 Story Tower.

Full Open Working Space

with Private Functions

It consists of squad media areas,

collaborative spaces,

banking services,

and media production.

The spatial composition revolves around 8 squads

of which 8-12 people are placed into.

Out of the 12 people, 4 employees work in the space permanently

while the rest are contractors depending on the projects' scopes.

The activities are projected and monitored on screens for each squad

and it’s moved to the core executive operation in the middle of the space.

We created a stand up meeting space for brief brainstorming

that make the feel more casual and comfortable.

The Meeting Room " The Iconic Star "

It is designed with high innovative specs including an artificial skylight

to break the ice when every contractor scope begins

The space is a play of materials, colors, lighting, modularity schemes

that make the users feel the modern, high tech fast tracking professional

environment while reverting them back to comfort and soothing ambiance.

Contractors visit the space for 24 hours

hence the colors and textures are made suitable for them

to rest privately as others go along their day.

I LAB fulfills the function of testing the user experience of the clients

in a fully functional simulated branch to collect digital data

for developing a better user experience.