蔚来东方广场用户中心 | 极简风格与丰富体验的完美结合_公共景观_设计案例作品

发布时间：2022-12-08 23:55:47 {{ caseViews }} {{ caseCollects }}

设计亮点

现代科技感金属材料与通透玻璃打造极简店面形象，结合品牌朝圣隧道与螺旋上升蓝色楼梯，创造丰富的室内体验空间。

秉承着NIO蔚来“Blue Sky Coming”的品牌内涵，Aedas全球设计董事温子先博士（Dr. Andy Wen）、执行董事刘燕带领团队，设计了蔚来东方广场用户中心NIO House。

作为创新品牌——“NIO蔚来"的全球范围内首家用户中心，Aedas将蔚来的全新品牌设想、创新的定位、规划的销售体验场景，从品牌策划的蓝图全面落实到首家用户中心建成，以由外到内的整体建筑店面及室内环境设计，完美地为蔚来品牌登陆打响了全球第一响。

NIO is a new brand of customer's experience company based on electric vehicle product. This is the first NIO user center worldwide, NIO House, located in the Oriental Plaza of Beijing. Aedas apply the NIO branding strategy to create the first NIO House building and space, presenting to the world first time with big success.

极简的店面形象

The clean and strong shop front

用户中心位于长安街最佳转角位置，建筑立面设计采用现代科技感金属材料及通透极致的玻璃，用极简的手法打造店面形象，结合蔚来标识寓意，创造天际线空间，与蔚来品牌形象紧密结合并突显室内丰富的空间及产品内容。

The NIO House located on the best corner of the building on Dong Changan street. The facade design uses the simplest language to create the clean and strong shop front with high-tech quality metal surface and clear glass.

品牌朝圣隧道

A NIO lifestye journey tunnel

一层的室内设计了别致的用户体验流线经由品牌朝圣隧道进入中央圆形展区，吸引顾客进入、发现并体验蔚来的产品及文化。整体的流线型动感流畅空间藉由蓝色楼梯螺旋上升进入二层VIP会员体验区。二层的空间设计我们巧妙的通过开敞走廊融合贯穿不同尺度及功能的空间活动，包括开敞大型的论坛区以及相对私密的用户咖啡休息区，并设有充满幻想的"积木屋概念"儿童体验区、安静的图书阅览区、Lab联合办公区，为蔚来用户带来极致丰富的专属体验。

The L1 interior design concept is to design a NIO lifestyle journey tunnel

to the central car exhibition dome, which

is a pilgrim road to the product

church for the main entrance form the mall. The central round exhibit

space is designed to be dominated by a donut shape, reflecting the

lighting on ceiling and white floor pavement, which is also an echo of NIO

Logo. The spiral staircase is designed to guide the VIP users upstairs. L2

is designed to be a compound VIP space, with Forum, living room, coffee

pantry, library, and kids joy camp with "building blocks concept".

螺旋上升的蓝色楼梯

The spiral staircase

用户咖啡休息区