The design of B & W exaggerates the irony of alcohol in a ‘dry state’ by allowing the space to be occupied by tall display stacks for liquor bottles – almost as an analogy for valuable manuscripts in an archive. Each bottle on the wall is designated generous space while celebrating it as a venerable object. It is the monochromatic character of the space which gives rise to a sublime shopping experience.

The stacks along the wall are created by simple repetition of a single module. They are prefabricated sheet-metal elements assembled on site. The design strives to minimize the number of spatial elements and avoids creating a visual chaos in order to celebrate liquor.

Photographer

: Vishal Mehta

Design Team :

Dhawal Mistry, Virginia Garcia, Chandni Shah, Rakhi Nagpal