The Assignment
BR its a Sports Center Training and provides Personal Training Plans for Cycling and Triathlon.
BR is establishing new standards in the ideal training experience and lifestyle and wanted a brand that would match its quickly expansion and services..
The Solution
We studied BR’s profile and developed a new brand identity that would accompany the growth and expansion of the brand at every touchpoint. From its first center training layout space to the brand’s sports gear.
Creative Direction:
Nuno Abreu
Project Management:
Jorge Abreu
Graphic Design:
Filipa Goes
Digital Design:
Jonatas Barros
Architecture:
Andrew Shore, Abdulaziz Alhassan
Interior Design:
Marta Abreu
Visualization:
Abdulaziz Alhassan, Khalid Henaidy
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