通利展厅 | 郑凯设计团队的新锐空间艺术探索_文化中心_设计案例作品

发布时间：2021-08-10 19:05:15 {{ caseViews }} {{ caseCollects }}

设计亮点

以黑白灰为基调，融入自然元素，巧妙呈现瓷砖制作过程，塑造出独特的艺术氛围。

通利（TOMELY

以瓷砖产品为主，为高端路线。设计师围绕品牌属性、空间属性展开设计思考，以品牌为主体，空间为载体，通过设计手段去传达品牌、文化及产品的核心。

TOMELY focuses on ceramic tile products and is a high-end route. Designers carry out design thinking around brand attributes and space attributes, taking the brand as the main body and space as the carrier, and conveying the core of the brand, culture and products through design means.

初见·通利

First time seeing TOMELY

在空间具象的表达中，以黑白灰作为底色，融入写意的自然元素。呈现出意象形态，展厅顶部水波纹犹如奔腾的河流、产品展架彷如大自然中山川。由表及里，潜移默化的传递出瓷砖的制作方法：通过自然提炼，并需要高温火焰烧制。

In the concrete expression of space, black, white and gray are used as the background color to incorporate freehand natural elements. Presenting an image form, the water ripples on the top of the exhibition hall are like a rushing river, and the product display racks are like mountains and rivers in nature. From the outside to the inside, the ceramic tile making method is subtly conveyed: It is refined through nature and requires high-temperature flame firing.

前厅的红色球形装置起到画龙点睛的装饰作用，与周围的弧形造型相呼应，增强了品牌的视觉辨识度。

The red spherical device in the front hall plays a decorative role as the finishing touch, echoing the surrounding arc shape, and deepening the brand’s visual recognition.

舞动·通利

Dancing in TOMELY

空间的构造中，造型之间巧妙贯通，在灯光的映射下，将层次丰富的产品灵动的呈现出来。

In the structure of the space, the shapes are ingeniously connected, and under the reflection of the light, the products with rich layers are presented smartly.

将当代符号与艺术格调相结合，曼妙的舞者着一身红衣，踩着节拍婆娑起舞，给予延续性美的享受。

Combining contemporary symbols with artistic style, the graceful dancers wore a red dress and danced to the beat, giving the enjoyment of continuity of beauty.

体验·通利

Experience at TOMELY

空间中所有形式的表达，都是在以不同方式描写品牌。

以契合品牌调性为前提，从线条、材质、形态到色调，构建出一个全新视觉的体验空间。

All forms of expression in the space describe the brand in different ways. Based on the premise of conforming to the brand’s tonality, a brand-new visual experience space is constructed from lines, materials, shapes and colors.

延续品牌调性的基础上，空间的功能属性逐一显现，视线中弧形造型更具接待的仪式感。光进入空间后，与色彩碰撞，在不同的人眼里产生形态各异的体验。

Based on the continuation of the brand tone, the functional attributes of the space appear one by one, and the arc shape in the line of sight has a sense of reception ritual. After the light enters the space, it collides with the colors, producing different experiences in the eyes of different people.

设计层面的思考中会涉及到如何去引导人们识别品牌及产品的属性及气质，进而升华至对品牌精神层面的感知，产生情感上的共鸣。

The thinking at the design level involves how to guide people to identify the attributes and temperament of the brand and product, and then sublimate to the perception of the spiritual level of the brand, and generate emotional resonance.

项目信息

项目名称 | 通利展厅

ProjectName | TOMELY

设计团队|新锐空间设计

DesignTeam|Sindrayspacedesign

主创设计师 | 郑凯

Leader Designer| Kai Zhen

项目地点 | 中国上饶

Project Site| Shangrao, China

项目面积

| 323Area| 323

空间摄影 | 景行视觉