本项目为品牌木地板展厅，项目位于北京。我们从京城的特点出发，企图切入当地地域文化，同时考虑展厅空间和展品与观众的关系，再结合产品本身的天然特性，不断提取设计概念和探寻本质，得以呈现最终效果。
This project is a wooden flooring showroom located in Beijing. Our design starts from the characteristics of the capital city, cuts into the local regional culture, and at the same time considers the showroom space and the relationship between the exhibits and the audience, and then combines with the natural characteristics of the product itself, constantly extracts the design concepts and explores the essence of the final effect.
▼展厅外观，Exterior view © 方立明
▼入口，Entrance © 方立明
整体空间设计概念来自于北京天坛的祈年殿，祈年殿的殿座就是圆形的祈谷坛。圆是中华民族传统文化的形态象征，圆形代表着圆满、完整、和谐和永恒，也象征着天圆地方、天人合一的哲学思想，是自古以和为贵的中国人所崇尚的图腾之一。
The overall spatial design concept comes from the Temple of Prayer for the Years in the Temple of Heaven in Beijing, where the temple seat is the round Prayer Valley Altar.The circle is a symbol of the form of traditional Chinese culture. The circle represents completeness, integrity, harmony and eternity, and also symbolizes the philosophical thought of heaven and earth and the unity of heaven and man, which is one of the totems revered by the Chinese people since ancient times when peace was the most important thing.
▼入口区域室内，Entry hall © 方立明
▼置入空间的圆筒，The cylinder set in the square space © 方立明
▼入口区景观细节，Landscape detailed view © 方立明
我们以此为起点，在一个方形空间内置入了一个圆筒，围绕圆筒，设置人行动线，在这条动线上，我们考虑各个空间的视线关系，丰富观看模式。
Using this as a starting point, the designers placed a cylinder in a square space, around which they set up a line of human movement, in which we consider the relationship between the lines of sight in each space to enrich the viewing pattern.
▼中央展览空间，Central exhibition space © 方立明
▼从走廊望向中央展区，View from the corridor © 方立明
▼地板展板区，Flooring display area © 方立明
▼卡座休息区，Seating area © 方立明
▼光影，Light © 方立明
不同于传统展厅展示产品的方式，我们融合了美术馆的概念，将产品本身的美无限放大，摈弃多余产品卖点的展示。中心区域作为集中展示区和洽谈区，顶部如同天光洒下。
Different from the traditional way of displaying products in the showroom, we have integrated the concept of art gallery to magnify the beauty of the product itself and abandon the display of superfluous product selling points. The center area serves as a centralized display and negotiation area, and the top is like the light of the sky.
▼地板画廊，Flooring gallery © 方立明
▼景观会客区，Reception area © 方立明
▼丰富的视线关系，Rich line-of-sight relations © 方立明
整体空间设计非常纯净，采用墙地一体的涂料，营造更加专注与宁静的空间体验。
The overall spatial design is very pure, using wall and floor paint to create a more focused and serene spatial experience.
▼动线，Flow line © 方立明
▼地板画廊细节，Flooring gallery detailed view © 方立明
▼平面图，Plan © 桐话设计
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