大董餐饮子品牌，小大董是大董理念的延伸，表现大董性格中更轻松的一面。设计初衷是从情感上刺激体验共鸣出发，以唤醒情绪或想法，其目的是为了激发社交场所下，体验者的情绪，而此种情绪亦是表达品牌基因新潮时尚，迷幻冷调的感知的结果。试图表达空间中情感体验的真实意义，而不是物理现实。

As a sub-brand of Da Dong Group, Taste of Dadong inherits Da Dong's philosophy while showing a more relaxing aspect in its DNA. Located in Shanghai, the project is a new upgraded restaurant opened by Taste of Dadong, designed by AD ARCHITECTURE. The design is intended to evoke customers' emotions, ideas and resonance in a social setting, through incorporating psychedelic, cool tones and presenting the brand's new, trendy genes. The design team tried to express the true meaning of emotional experience in the space, rather than emphasizing physical reality.

基于品牌文化基因传达的深层考虑，探索子品牌小大董的定位及客群与社交状态的一种变化。年轻、时尚、新潮蓝调，拥有无限活力；而浪漫的想象力与创造力，犹如 Rhapsody 狂想曲，潜伏着不可名状的感觉，响起的bgm随着紧密契合的鼓点与迷幻蓝调的“小大董”再合适不过。迷幻冲撞的颜色本质上是虚空清透的光影，实质是品牌的印象基调。

Based on full consideration into the brand's values and genes, the designers explored the positioning and targeted customer groups of Taste of Dadong, as well as new socializing scenarios. Young, fashionable blue tone is full of vitality; romantic imagination and creativity are like a rhapsody, which stimulates indescribable emotions. Background music combined with drum beats is fitting for the dreamy blue tone of Taste of Dadong. The psychedelic, contrasting colors are in essence presented by lights and shadows, which set the tone for the brand's image.

上海，新潮的、先锋的、海派的、文艺的，其万象皆潮与巨大张力的城市魅力，敏锐的察觉与捕捉城市的性格，同时预测未来商业状态下的一种前进的意识察觉力，是这个项目定调的根本逻辑。使空间的场景总有梦魇的特征，目的是为了表现“诚实的意识”；表现迷幻、虚空、混乱、无序，游离的意识。

The project is sited in Shanghai, a fashionable, avant-garde, artistic metropolis where Eastern and Western cultures converge, a city that is inclusive and charming. The design team accurately captured the character of the city, and predicted emotions in this commercial setting. This is the underlying logic for the project. The design team created a series of dreaming dreamy scenes, with a view to evoking honest emotions, and expressing illusionary, disorderly and wandering consciousness.

餐吧的“空间状态”形式的思考带来了设计创作中的重要指引，其年轻的力量，新潮的氛围与细腻柔燥的场所感受，把偶然性、机遇性运用在创作中，嵌入现代主义反传统的精神，冷调迷幻与放任流动贯穿在整个空间塑造的进程之中。空间的状态表达则是思考分析中摸索出的已知答案。

The thinking of the bar area's spatial form provided important guidance to design creation. It features young power, stylish atmosphere, and gives a delicate and soft feeling. The design considers contingency and accidentality, and meanwhile incorporates anti-tradition modernist spirit. Cool, dreamy hues and fluidity were fully considered throughout the design process. After deep thinking and analysis, spatial expressions were worked out.

Interiors:AD艾克建筑设计

Photos:云眠