Germany Bread butter fashion show

位置：德国

分类：公共环境

内容：实景照片

艺术家：craig & karl

图片：7张

该项目是由两位艺术家craig & karl完成的，位于德国首都柏林。据悉，该项目是为一场被命名为“面包黄油”的时尚秀准备的。设计团队希望能够为这次活动提供一个标志性的装置，使得游客们可以放松心情，与各大时尚品牌进行互动。该项目是由一个线上零售商zalando发起的，此次也是第一次面向公众正式亮相。该次活动中有专门的区域来展现耐克和意大利玛尼两个时装品牌，活动的背景音乐是由boiler room选择的，表演则是由ASAP rocky完成的，获得主题定为“now”。该团队希望能够通过一种大胆的方式来完成一个代表着身份的设计，同时设计里面的元素大部分都是图形绘画等。核心品牌的图案包括一个双重&，剩下的部分则用一个个的小片段拼成一个“now”的形象。表情符号的图像元素也出现在该装置中，夹杂着时尚，音乐，事物以及柏林市的标志性元素。

译者：蝈蝈

craig & karl have realized a new identity design for bread & butter — a berlin-based ‘trend show’ that empowers consumers to personally engage with fashion brands. presented by online retailer zalando and opened to the public for the first time, the event features exclusive showcases by marni and NIKE, with music curated by boiler room and a performance by ASAP rocky.with the theme of the event as ‘now’, craig & karl were tasked to develop a bold approach to the identity and graphic design. the core branding comprises a double ampersand, segmented together in a clash of styles to encapsulate the concept of an ever evolving ‘now’. an emoji-style language was developed especially for the event, blending elements of fashion, music, food and the city of berlin.

德国黄油面包时尚秀外部实景图

德国黄油面包时尚秀内部实景图