London Jaeger Store

位置：英国 伦敦

分类：商业展示类装修

内容：实景照片

室内设计：UXUS

图片来源：Mark Davison

图片：7张

时尚奢侈品牌Jaeger委任UXUS为其在伦敦国王街的门店，开发设计新的零售店理念。UXUS的执行总裁George Gottl表示：“我们想要设计出一个现代的，富有吸引力的门店，可以表达出Jaeger的品牌价值观，并且迎合这个品牌目标消费人群的需要。我们的设计想法直接来自于其核心客户：她永远都有一张漂亮的用餐桌，她所拥有的所有东西都是经过完美的安排和设计的”。

我们将这个理念转换成购物经历，在展示出每个产品的精美品质的同时，鼓励探索发现。这个新的零售平台表达出Jaeger的现代感，品质感和对英国自信的诠释。以一个全新的，振奋人心的方式表达出Jaeger的传承特点。受到Jaeger丰富档案的启发，签名店邀请顾客探索发现一系列发人深省的高雅瞬间。灵活的透视绘画布景桌子和墙壁展示品，展示出每个Jaeger单品的品质和奢侈感。

对细节的极致关注确保了触觉上有回应的环境，在这个环境中，天然的材料吸引顾客舒适地徜徉其间。极高品质的面漆，最终设计结合了诸如橡木地板，编织长毛绒地毯这样的特色；黑色胡桃木墙壁面板和沿着纺织品排列的顶部桌子，作墙壁的装饰，窗帘和家具装饰用品，铁器和浅青铜金属元素。

译者：蝈蝈

UXUS was commissioned by luxury fashion brand Jaeger to develop a new retail design concept at the Jaeger store on London’s Kings Road. George Gottl, UXUS CEO, says, “We wanted to design a contemporary and alluring store that would express the Jaeger brand values and appeal to their target customer groups. Our insight came directly from the core customer: she would always have a beautifully laid dining room table, in fact everything she owns is beautifully arranged.

We translated this into a shopping experience that encourages discovery while showcasing the premium quality of each product. ” The new retail platform expresses the Jaeger ethos of modernity, quality, and understated British confidence, communicating Jaeger’s heritage in new and exciting ways. Inspired by the extensive Jaeger archive the signature store experience invites customers to discover a series of inspirational moments of elegance. Flexible scenographic tables and wall presentations showcase the quality of each Jaeger piece with understated luxury.

Immaculate attention to detail ensures a tactile, responsive environment, where natural materials invite the customer to linger in comfort. With supremely high quality finishes, the resulting design incorporates features such as oak flooring, woven and deep pile carpet to delineate specific destinations within the store; black walnut wall panels and table tops along with woven textiles for wall finishes, curtains and upholstery; and iron and light bronze metal accents.

英国伦敦Jaeger门店室内细节实景图

英国伦敦Jaeger门店室内局部实景图

英国伦敦Jaeger门店室内选衣区实景图

英国伦敦Jaeger门店外部实景图