Firm： SCHMIDHUBER
Type： Commercial › Exhibition Center
STATUS： Built
YEAR： 2015
Photos： Becker Lacour - Olaf Becker (7)
Kaldewei are using the largest trade fair stand in the company’s history to underline their position as the world’s leading provider of premium enameled steel bathroom fittings. SCHMIDHUBER have created a brand space with both spectacular architecture and focused content, centered on the world premiere of Kaldewei’s new range of basins – the final piece of the puzzle to complete the firm’s portfolio.
The design of the stand is inspired by a network of intersecting beams of light, to mirror the brand’s dazzling design quality. These beams divide the space into prisms – the lines are not parallel, but converge on three distant vanishing points. It’s a three-dimensional matrix that creates a central court with walls that lean in towards the center – a dynamic interplay of perspective and proportion creating a dramatic stage for the center point of the installation.
Client: Franz Kaldewei GmbH & Co. KG, Ahlen
Concept and architecture: SCHMIDHUBER, München
Graphics: Kolle Rebbe, Hamburg
Photographer: Olaf Becker, München
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