Client : DESOUTTER

Interior design: JAXDA

Surface area: 400㎡

Location: 1F Block 37， No 518 Xinzhuan Rd， Songjiang Dist，Shanghai

Contractor: JAXDA

Interior construction: JAXDA

Photography: PHUSION PHOTO

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马头动力工具的客户体验中心旨在通过向来访者展示一个纯净的科技化空间，提升品牌形象，增强对客户的吸引力。晋泽建筑为这个品牌打造了非凡而现代的室内展陈空间，其最具特色的部分包括入口门厅、数字装配的虚拟现实区和数码体验区。

The Customer Success Center for Desoutter aims to showcase a pure technological space to visitors, enhance brand image, and enhance customer attraction. JAXDA has created an extraordinary and modern indoor exhibition space for this brand, with its most distinctive parts including an entrance hall, a virtual reality area for digital assembly, and a digital experience area.

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展陈大厅

Exhibition Hall

在这里数字装配和数码化体验相融合成为一个多维度的创意项目。借助虚拟现实与增强现实技术及多媒体数字多维交互技术，将抽象的内容以可视化形式呈现出来，带给用户身临其境的体验感。虚拟现实体验区，通过场景营造集合现代化科技展示手段，利用计算机生成模拟环境，使用户沉浸于虚拟的环境中，更清晰的了解产品和明晰产品运作原理。

Within this space, digital assembly and digital experience seamlessly converge into a multi-dimensional creative project. Leveraging VR/AR technology and multimedia digital interaction, abstract content takes on a visual form, delivering an immersive experience to users. The VR experience area employs modern display methods, creating scenes and utilizing computers to generate simulation environments. This allows users to immerse themselves in the virtual setting, gaining a clearer understanding of the product and its operational principles.

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虚拟现实沉浸式体验

VR Immersive Experience

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数智装配体验区

Digital intelligent assembly experience area

项目设计概念从业主的“Desoutter 4.0”概念中获取灵感 -- 智能生态犹如一座巨大的山脉，数据中蕴含的能量，通过云计算、人工智能、大数据、物联网、区块链等技术的加持，逐步实现工作协同化、业务整合化、数据要素的资产化、场景模型化、工作智能化、决策数智化, 为客户提供更优的综合解决方案。

The design concept of the project draws inspiration from the owner's "Desoutter 4.0" concept - the intelligent ecosystem is like a huge mountain range, and the energy contained in data is gradually achieved through cloud computing, artificial intelligence, big data, the Internet of Things, blockchain and other technologies, gradually realizing work collaboration, business integration, assetization of data elements, scene modeling, work intelligence, and digital intelligence for decision-making. It provides customers with better comprehensive solutions.

以过去、现在和未来三个不同的时间线打造三个空间板块。入口处的红色数字山脉造型首先激发起来访者的探索欲望，向来访者快速传递品牌身份和价值。3D参数化构建的冲孔铝板造型勾勒了数字理念下的展厅空间，并通过立体的三角山脉造型贯穿于项目设计中，引领来访者进入身临其境的体验。

The space is divided into three sections representing different timelines: past, present, and future. The distinctive red digital mountain shape at the entrance greatly stimulates the visitor's desire to explore, and quickly conveys the brand identity and value to them. The 3D parameterized perforated aluminum panel shape outlines the exhibition hall space under the digital concept, and the three-dimensional triangular mountain shape runs through the project design, leading visitors into an immersive experience.

△入口三维参数化红色数字山脉 3D parametric “red digital mountain”

参观路线采用迂回的动线使得每个空间得以利用，使空间感觉犹如大博物馆空间。以“机舱”展示屏作为橱窗，吸引来访者进入探索。并以它为中心设置不同展区，所有参观动线均围绕它展开

The use of a circuitous route for visiting allows each space to be utilized, making it feel like a large museum space. Using the "cabin" display screen as a showcase to attract visitors to explore, and setting up different exhibition areas centered around it, with all visiting routes revolving around it make visitors to immerse themselves. 

△“机舱” 展示屏 Cabin Display Screen

△展厅核心区Core Area of Exhibition Hall

四百平米的空间面临了三大挑战：1）容纳众多的展品；2）展示完整的故事线，贯穿始末；3）过去、现在和未来的空间板块间不能进行视觉上的分隔。设计师通过巧妙的划区和布局，完美达成了挑战这三个目标。

This 400 square meter exhibition hall faces three major challenges: 1) accommodating a large number of exhibits; 2) Display a complete storyline that runs through the beginning and end; 3) There should be no visual separation between the past, present, and future spatial blocks. The designer achieved these three goals perfectly through clever zoning and layout.

选择出适合的色彩、材料也是设计过程中非常重要的一环。入口区域赋予了鲜明的色彩对照，以营造出强烈的感官体验。来访者的情绪被迅速激发，准备好开始新奇的参观旅程。展区则使用了十分干净和宁静的白灰调，结合天花上的灯光线条。来访者被缓缓引入一个个马头动力工具的科技展品区，让人们感受空间的同时，更加注重产品本身的信息。

Careful selection of colors and materials plays a pivotal role in the design process. The entrance area features contrasts for a strong sensory experience, while the exhibition area adopts a clean and tranquil white and gray tone. Combined with ceiling light lines, visitors are gradually introduced to the next Desoutter technology exhibit. At the entrance the visitors’ emotions are quickly stimulated and they are ready to embark on a new tour. From the entrance the visitors are slowly introduced to a series of technology exhibits featuring Desoutter power tools, allowing people to feel the space while paying more attention to the information of the products themselves.

△展品细部Detail

马头动力工具是一家总部位于法国尼斯的公司，专注于生产高品质的工业电动和气动工具。该公司成立于1914年，是一家拥有百年历史的工业电动和气动工具制造商，其产品质量卓越、技术领先，在全球范围内享有良好的声誉和口碑。他们的产品被广泛应用于全球500强企业及各行业龙头企业，覆盖了航空、汽车、能源、医疗和制造等多个领域，广受全球客户的信赖和好评。