Designer：Rapt Studio

Location：Austin, TX, USA; | ;View Map

Project Year：2017

Category：Offices;Hospitals

Lydian Dental is a new aspirational brand of dental clinics shaking up an old, stodgy industry long overdue for innovation. 

Experience: For way too long, dentistry has been associated with sterile, dreary spaces. Lydian has partnered with Rapt Studio to infuse their brand, which is characterized as fun, innovative and familial, into an experience that makes you actually want to go to the dentist. From custom-branded T-shirts with funny saying like, "I'd rather be at the dentist" and "Our flossify," branded chocolate bars given as a reward for cavity-free patients to custom-designed delivery units that hide all of the scary hoses and instruments (these are totally unique to the industry), Lydian has thoughtfully removed many of the dreaded aspects of a dental visit, taking your mind off of the scariness of the experience. They also hire fun people. You'll hear the sound of laughter and high fives over the sound of a drill. We have also designed a highly innovative multispecialty model with a wing for adults and a separate wing (and family room) for kids and teens (pediatric dentistry and orthodontics). 

Mobile: Lydian is making going to the dentist easy with their mobile clinic. This is not your typical dreary RV either. Lydian has created an experience that feels more like a tiny home, with tons of natural glass, chair socks that make the chair feel like furniture and TVs in the ceiling. We have traction nationally with the largest employers in the country and other affiliate partnerships developing with national providers of onsite health and dental insurance companies. We do it all here: fillings, crowns (which we design and mill with a sophisticated CAD/CAM technology called CEREC –similar to a 3-D printer), even Invisalign. Only thing we don't do is surgery (implants and 3rd molars). 

Membership: We've developed a highly innovative Membership product that we feel will be disruptive to dental insurance. Dental insurance hasn't changed in 75 years. We are also looking at partnerships with existing dental insurers to offer our product as a dual-option on their network. Essentially, with our Membership, we are providing 100% coverage for all treatment needed to keep a patient healthy for one affordable monthly subscription.

Overall, Lydian is making your next trip to the dentist more affordable, convenient and fun. We're a big happy family. We're anti-corporate. The dental industry is undergoing massive consolidation, with large corporate players outcompeting smaller, family practices because they've got more scale and efficiency. But in doing so, they are focused on efficiency and not the patient experience. In many cases they are pressuring dentists to perform unnecessary treatment. Lydian is the anti-corporate brand of dental clinics, bringing the scale and efficiency, but maintaining, at our core, a great, ethical, honest experience. 

▼项目更多图片