Location：Shanghai, China; | ;

Project Year：2015

Category：Shops

Stories By：PFARRÉ LIGHTING DESIGN;Ippolito Fleitz Group - Identity Architects

Bolon is China’s largest spectacles manufacturer and the third largest sunglasses brand worldwide. The overall architectural lighting design idea is based on a truly brilliant product presentation with high visual comfort. Developed as an integrated part of the new brand architecture, the lighting concept for the glasses („Display Fins“) dominates the overall image of this first Bolon Flagship Store. The horizontal display panel is illuminated via an invisible LED strip behind the rear panel edge.

The three visible edges are painted in solid white with high opacity, to enhance the homogenous appearance of the panel. Integrated in the vertical fin, a custom-made LED spot with oval lens projects a strong light on the displayed glasses.Both lighting techniques together evoke a spectacular product presentation in high lighting quality, virtually with a surreal pulling effect. In perception hierarchy, the product presentation is in the focus, and one of its aims is to dominate the overall store image. The reflection of the white floor has been used to illuminate the highly reflective foil ceiling with. The designers wanted to prevent any light from the ceiling touching the walls or displays, in order to keep their spatial impact clean from scallops, shadows etc. Further lighting elements are integrated in the free standing vitrines (lightpads), additionally, the products are lit from above. Wall-integrated niches are equipped with lightpads and direct product lights.

Bolon is one of the world’s largest spectacles manufacturers and China’s best-known sunglasses brand. The Bolon brand is positioned as a premium lifestyle brand in this segment.The mainadvertising campaign, revolving around French actress Sophie Marceau,evokes French elegance and fashion consciousness. Our new store design offers a clear spatial interpretation of this attitude. Uniquespatial elements that retell a narrative,such as iconographic shelves and apolished gold ceiling, vividly illustrate the brand’s realigned public image as a self-confident market leader.

The design centres around a clear, iconographic and instantly recognisable product presentation. White square panels, set at right angles to each other, create a strict, three-dimensional grid on the presentation walls. Each pair of glasses sits on its own mini stage. The impressionmade by the product is further enhanced througha skilled use of directed lighting. Each pair of glasses is set against an illuminated background, thus highlighting the colour of the lenses. At the same time, a targeted LED spotlight is directed at the product from the vertical panel suspended immediately above it, giving it a subtle aural emphasis.

The shop space is characterised by the use of high-quality materials such as a white marble floor and black marble for the characteristic presentation cases and service desk. A leather-covered expanse of wall provides an additional focal point within the space, as well as creating a warm setting for in-depth consultations. The golden ceiling makes the whole space glow, awakening memories of bright, sunshiny days at the beach.

The iconic product presentation is perfectly suited to individualised flagship architecture. However itcanbe employed in an equally striking and convincing way in smaller stores and shop-in-shop units.

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