Austria Wrangler shop

位置：奥地利

分类：商业展示类装修

内容：实景照片

设计团队：Arno

图片：14张

自从1947年成立于北美卡罗来纳州以来，Wrangler品牌一直致力于服装研究和开发。创新的面料和得体的裁剪，始终是该品牌的核心。其最新研发出的防水牛仔面料，兼具外观性和功能性的双重特点。整个专卖店共划分为两部分，分别是男装区和女装区。对于女装，该品牌的口号是“生活中的牛仔”。女装区整体的色彩鲜艳而温暖。“性能牛仔”是男装的主打方向，男装更注重于功能性。男装区整体呈现暗黑暗灰色。

ARNO设计团队用高度的勤奋和责任感，将这间商店最大化的进行优化，并设计了整个店内的所有家具。家具都是用木材和热轧钢制成的，并涂上了粉末涂层以增加其耐用性，同时最大限度的保持原材料的特性。ARNO设计并制造出了这些家具，然后再运往店内进行安装。ARNO的设计师们预先考察了店面的每一个选址，并进行了精确的测量。正是基于这些，他们绘制出了每个店的具体图纸，包括详细的布局和家具摆放的细节。下一步，设计师们还会将每一个店进行3D建模，以给大家呈现出更加直接的外观。

译者：蝈蝈

Since its foundation in 1947 in North Carolina, the Wrangler brand has always put its strategic focus on performance. Innovative materials and cuts are the core of the brand. The latest development is a water-repellant jeans fabric that combines a unique look and functionality. This is exactly what ARNO is realizing with the new Wrangler store concept – a unique combination of look and functionality. The store concept allows for two different areas, one for women’s wear and one for men’s wear. “Live in Denim” is the slogan of the women’s fashion line. The colour design of this area is light and warm. “Denim Performance” is targeting the male customers who put their focus on functionality. This area is held in dark colours.

ARNO optimized and value engineered the store furniture with high diligence. It is made of wood and hot rolled steel with clear powder coated finish to provide durability whilst maintaining the raw unique finish to the material. ARNO produces and stores the furniture items before they are delivered and installed. ARNO employees visit each location to start off the project and to get exact measurements. Based on this data, detailed floor plans are created that include all furniture. During the next step each store is visualised in a 3D model.

奥地利Wrangler商店室内实景图

奥地利Wrangler商店室内局部实景图

奥地利Wrangler商店室内细节实景图