Berlin SoundCloud Head Office

位置：德国 柏林

分类：办公空间装修

内容：实景照片

室内设计：KINZO

图片来源：KINZO

项目规模：4000平方米

图片：32张

SoundCloud是在线音乐分享平台，新的总部是一个4000平方米的空间，由啤酒厂改造而成，并且靠近柏林墙。这个办公室由设计师KINZO完成，可以容纳180员工一起工作。为了适应该公司日益增长的员工人数，这个宽敞的空间可以布置350张桌子。新改造的空间鼓励创新和创造力。该空间设计了一个欢迎灯塔展示柏林办公室的风景，展示了企业的形象。KINZO的设计保留了之前工厂的工业化魅力，强调了这个地方的个性，为这个年轻的有活力的企业创造了正确的空间。从开放式办公空间和休闲区到多种主题的房间，每个空间都展示了SoundCloud的灵活性以及企业根深蒂固的文化。为了保留啤酒厂的一些原生元素，建筑的砖墙和天花板细节都裸露。两层的中庭和楼梯是新的SoundCloud天地的交流中心。

译者： Jasereen

The new headquarters of internationally renowned online platform SoundCloud cover three levels and approx. 4,000 square metres of an old brewery building close to the former Berlin Wall. The complex, designed to serve as a future incubator for up-and-coming start-ups, will become the one-stop office for all 180 Berlin employees of the foremost hub for musical exchange on the net. Anticipating future expansion of the rapidly growing SoundCloud platform, the spacious offices could potentially accommodate up to 350 desks.To provide the company and its new HQ with a matching spatial identity and the right architectural framework for the platform’s novel business and working structures, SoundCloud asked KINZO to turn its new hub into a space that exudes and encourages innovation and creativity.

The platform envisaged a welcome beacon in Berlin’s office landscape that both shapes the company and evolves with SoundCloud over the years. Against this background, KINZO’s conversion redefines the rules of office design with its tangible reflection of a virtual community.While KINZO's design interventions retain the former factory’s industrial charm, they also emphasise the location’s characteristics to create just the right space for such a young and expanding business.

From open work spaces and café-meets-reception area to various themed rooms – each space at the new SoundCloud HQ promotes flexible use scenarios and the platform's ingrained culture of constant creative exchange. Thanks to subtle accents and interventions, introduced according to need, the mood shifts from urban exchange to private retreat, from bustling public space to cosy living room.

In order to preserve the location’s factory feel, KINZO decided to retain the brewery’s raw appeal, leaving the building's original brickwork and ceiling details exposed. Underscoring this aesthetic, all technical installations are clearly on display, snaking across the naked surfaces in an ornamental meets- functional pattern that juxtaposes old and new.

The only substantial alteration to the structure’s original architecture can be found between the two lower-most levels: Here, a two-storey atrium and staircase now serves as the main hub of communication for the new SoundCloud universe. Versatile to the core, both space and fittings can adapt according to requirement – thanks to the flexible architecture, potential uses range from reception and bar to cinema, panel discussion and beyond.

At the same time – and in line with the platform’s ultimate aim – sound (or acoustics) remain the red thread of KINZO’s overall design concept. A vital and oft-neglected aspect of any space, due to its functional, work-related and identity-defining significance, sound naturally takes pride of place in all SoundCloud-related considerations.Here, KINZO once again experiments with further and playful uses to make the most of acoustic materials beyond their sound-optimising properties. Imbued with new life and meaning, they might resurface as cladding for the specially designed drop lights ("Krautleuchten") or as abstracted sound waves and light diffusors nesting underneath the ceilings of shared spaces. After all, KINZO likes to give all material dual starring roles.

In this spirit, KINZO stays true to its holistic design approach with the SoundCloud HQ conversion and turns a heterogeneous use structure into a sound and cohesive concept. Drawing on their shared Berlin roots, the architects managed to supply the thriving start-up with just the right architectural foundations for future growth and (r)evolution.

柏林SoundCloud总部办公楼室内局部图

柏林SoundCloud总部办公楼