Japanese kawasaki Hot shop experience

位置：日本

分类：商业展示类装修

内容：实景照片

图片来源：Nacasa & Partners

室内设计：Doyle Collection co.ltd. , Aiji Inoue

图片：13张

CALDO是日本国内一家全国连锁性的健身设备公司，客人们可以在这间体验店里享受高温瑜珈、普拉提和健身加压训练。这里的健身项目既有“动”的又有“静”的。我们当时面临的最大挑战就是如何把握好个人与群体的空间关系。最终，我们利用不同的颜色，给刚刚踏进体验店的顾客们巨大的心理震撼。

首先，前台接待区和储物区是一个完全放松的地方。我们用纯净纯洁的理念打造这里的一切。紫色带来特有的那种舒适原始的感觉。走进高温瑜珈室，你会感觉异常的安静。瑜伽室里我们采用了中性化的绿色和其他相似的颜色营造出一种神奇的感觉，心灵的集中与随意，真实与虚幻交织在一起。

其次，在体验店的运动区，我们选用暖色调的橙色，并专门作出三百多双运动鞋造型的天花板。用这种方式，我们把那种乏味的一成不变的感觉降到最低，营造出一种活泼的活力充沛的氛围。当然，使用颜色过多的话，有可能会显得有点孩子气或者太过花哨。但是，分部渐进式的使用这些颜色，或者仅仅使用那些中性化的颜色，也会让人印象更加深刻。我们用深色的店面门脸，配上多彩的

室内装饰

，从而成功打造出这里更深刻的感官体验。这么一来，我们得以在这种独特的氛围里更好的展示所有的健身器材。

译者：蝈蝈

CALDO is a national chain fitness facility where customers casually enjoy Hot Yoga, Fitness, Pilates and Pressurizing Training. There are mixtures of “stillness” and “motion” in the programs. One of our challenges was how to design the individual space with the surrounding relations. As principle axis, we decided to use “COLORS” that will associate psychologically when customers enter the facility.

Firstly, around the front desk and locker areas will become a characteristic buffer zone. We were aware of making this place with a sense of cleanliness. Using PURPLE color, we created comfort along with wooden tone which will bring warm expression. Stepping into the Hot Yoga Studio, there lies the “stillness” area. We chose neutral colors such as GREEN and ACHROMATIC colors to create magical atmosphere to switch the psychological aspects of “concentration” vs “openness” and “reality” vs “unreality”.

Secondly, for the “motion” area in the gym, we selected warm color ORANGE with over 300 pairs of sneakers displaying on the ceiling. In this way, we created an organic and dynamic atmosphere by eliminating inorganic and solid impression. Using too many colors will sometimes bring childish or pop impression. Nevertheless, utilizing these colors partially, gradationally or combining neutral colors will give inflection. We used one darker color tone for the fa?ade to make a sharp looking impression, compared with the inner facility. In this way, we were able to create a sophisticated facility along with an upgraded atmosphere.

日本川崎Hot体验店室内过道实景图

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日本川崎Hot体验店室内实景图

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