沉浸之蓝 | Raven.T 的矩阵环绕式购物体验_服装店_设计案例作品

发布时间：2019-07-30 07:37:27 {{ caseViews }} {{ caseCollects }}

设计亮点

以蓝色为主题，巧妙划分空间，创造出矩阵环绕式的购物体验，同时注重购物体验与商品展示的融合。

Raven.T是一间集合定制与成衣的自主品牌服装店。与常见的服装店不同，Raven.T以三种不同的蓝色来代表三个年龄层的空间，整个设计构成来源于方盒子之间的加减，错位组成，营造矩阵环绕式步道的序列关系。它袖珍、私密性强，带有一丝神秘氛围和内向性格，给人带来沉浸式的购物体验。

Raven. T is an independent brand clothing store that combines customization and ready-to-wear. Unlike the common clothing stores, Raven. T represents the space of three age groups in three different blues. The whole design is composed of addition and subtraction between square boxes, misplacement, and sequence relationship of matrix-surrounded walkways. It is pocket-sized and private, with a mysterious atmosphere and introverted personality, bringing people immersive shopping experience.

整个店面外部是非常简单、深邃的盒子，盒子外观是通体的蓝黑色，只有品牌标识在上方。没有奢华耀眼的视觉冲击，透过玻璃，简洁的米色占据了整个地块。然而，简洁仅仅是外观的直观感受，随着盒子的慢慢开启，真正的内容才逐渐显现。

The outside of the whole store is a very simple and deep box. The appearance of the box is blue and black, and only the brand logo is on it. Without luxurious and dazzling visual impact, through the glass, simple Beige occupies the whole land. However, simplicity is only an intuitive feeling of the appearance. As the box slowly opens, the real content gradually emerges.

高高立起的切面方形墙体将前后区域划分，避免了客人进入店堂一眼望穿。且满足了一层接待区的茶水台需要、二层小童区的接待游戏区的围合作用。服务台是墙体背后茶水台的延伸，方盒子造型与背景的盒子相互呼应，缺一不可。

The square wall with high vertical section divides the front and back areas, avoiding the guests from entering the shop at a glance. It also satisfies the needs of the tea station in the first floor reception area and the enclosure function of the reception game area in the second floor children’s area. The service desk is the extension of the tea table behind the wall. The square box shape and the background box echo each other and are indispensable.

入口成衣展示区以长条盒子拉出来的墙体，应对功能的需要。用减法形式将服装展示，穿衣镜，精品展示的空间掏空出来。

The wall of the entrance garment display area is pulled out with long boxes to meet the functional needs. Use subtraction form to empty out the space of clothing display, wearing glasses and exquisite exhibition.

穿衣镜以3º斜角向白色墙体内推进3厘米，被合理的放置在墙面的掏空盒子里。深蓝色三角面和软膜灯光面是被减盒子的内里。浅色的地面和墙面变成了背景，用灯光聚焦、颜色对比将商品衬托出来，使目光集中在成衣展示、商品摆放的空间。

The goggles are propelled 3 centimeters into the white wall at a 3-unitary oblique angle and reasonably placed in the hollow box on the wall. The dark blue triangle and the soft film lamp face are the inside of the reduced box. The light-colored floor and wall become the background, with the focus of light and color contrast to set off the goods, so that the focus of attention is on the display of ready-made clothes and the space where the goods are placed.

紧邻成衣展示区的是定制区，从成品展示到量身定制。深蓝色围合出较为私密的空间，柔和的沙发带来舒适的体验，满足展示，更衣，休息交流的功能，达到沉浸式购物的效果。

Close to the ready-to-wear display area is the customized area, from the finished product display to customization.

Dark blue encloses a more private space, soft sofa brings comfortable experience, meet the functions of display, changing clothes, rest and communication, achieve the effect of immersion shopping.

设计中要满足不同功能的同时，还要将空间的行走动线与服装展示融合进去。因此在空间中再补充一个空间，把所需功能整理进去。

In the design, different functions should be satisfied, and the walking line of space and clothing display should be integrated. So add another space in the space and organize the required functions.

用蓝绿色这样神秘高雅色彩加以强调，简易手法省去了做作装饰，给原本非常质朴的空间带进了高级有趣的空间体验感。

Emphasizing the mysterious and elegant color of blue and green, the simple method eliminates decoration and brings a high level of interesting space experience to the original very simple space.

二层小童区的灰色墙面，是一层挑空区灰色背景的延展。在这样的灰色环境中，白色的房子造型轮廓显得格外突出。

The grey wall of the second floor children’s area is an extension of the grey background of the empty area. In such a grey environment, the shape outline of the White House is particularly prominent.

划分整个夹层展示与接待的功能，孩子们可以在这些造型中穿梭、游戏，这种直接具象造型的做法强调了孩子童真的本性，低饱和度的蓝色和粉色调节了灰色的沉闷，使空气中带有一种自由性、纯真性、梦幻性。

Dividing the whole two-tier display and reception functions, children can shuttle and play in these models. This direct figurative modeling emphasizes children’s childlike nature. Low saturation of blue and pink tones saves grey dullness and makes the air free, pure and dreamy.

从商品到空间，每个细节的雕琢都经过反复考量和推敲。

基于空间性质和细部考量，从灯光、陈列到色彩配置，Raven.T在展示商品的同时始终注重购物体验，最终显现出极高的品质。

From commodity to space, every detail has been carefully considered and deliberated. Based on the spatial nature and detailed considerations, from lighting, display to color configuration, Raven. T always pays attention to shopping experience while displaying goods, and ultimately shows very high quality.

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Project Information

项目信息

项目名称：Raven.T

项目地址：福建·龙岩·御龙首府

设计单位：叁研社设计

软装陈列：叁研社设计

设计主创：张露

项目面积：220㎡

主要材料：铁板，水泥地坪，汽车烤漆，灯膜

空间摄影：施凯