由Carmelo Zappulla领导的 External Reference 建筑事务所受委托为当代服饰珠宝品牌 La Manso 设计第一家旗舰店。这家面积为 25 平方米的专卖店位于巴塞罗那Eixample区的中心地带，Enric Granados大街 20 号，距离Adriana Manso出生的房子只有几米远。

The architecture firm External Reference, led by Carmelo Zappulla, has been commissioned to design the first flagship store for the contemporary costume jewellery brand La Manso. The 25 m2 boutique is located in the heart of Barcelona’s Eixample district at 20 Enric Granados Street, just a few meters  away from the house where Adriana Manso was born, the young founder of the brand that has turned plastic jewellery into pure luxury worldwide.

▼项目概览，overall of project ©  Anna Mas

设计师通过重复、镜像和重新诠释品牌logo，将概念设计延伸到街面，运用室内创新的设计语言中的3D元素融合了品牌logo。在室外的细节设计中，设计师将店招策略性地放置在弓形窗的上方拐角处，它的装饰与周围的街道融为一体。室内空间与城市环境之间建立了连贯的视觉联系。

The conceptual design extends to the street by repeating, mirroring, and reinterpreting the brand’s logo, infusing it with the three-dimensional elements present in the interior’s creative language. In the detail of the sign, strategically placed under the corner bow-window that embraces the surrounding streets with its decorations, a coherent visual connection is established between the interior space and the urban environment.

▼店招设计，shop brand design © Anna Mas

通过独特而又标志性的设计，La Manso希望开创一个新时代，使珠宝设计更接近于高级定制的世界，在这一阶段，La Manso需要External Reference设计师的专业知识。设计的目的是创造一个夺人眼球并且让人沉浸其中的品牌体验，可以邀请顾客穿越进入一个数字领域，沉浸在这一物质空间中，可以安静的打量空间中的每一个组成部分。

With unique and iconic designs, La Manso aims to usher in a new era, bringing it closer to the world of haute couture,relying on the expertise of External Reference for this stage. The purpose is to build a captivating and immersive brand experience that invites users to transcend the digital realm and immerse themselves in a physical space where they can personally contemplate each piece.

▼商店入口，entrance of the store © Anna Mas

结合了品牌产品中的现代可塑性和丰富的现代主义立面中的花朵元素，Zappulla和他的团队的设计通过对古典装饰的重新诠释，强调了品牌价值-即手工艺、设计与技术的当代结合。

Combining the floral elements of the impressive modernist façade with the contemporary plasticity of the brand’s product, the concept realized by Zappulla and his team becomes a reinterpretation of classic decorations that highlights the brand’s values, a contemporary blend of craftsmanship, design and technology.

▼室内装饰，interior decorations © Anna Mas

▼装饰一角，decorations at the corner © Anna Mas

通过专门为这一空间设计的 3D 打印作品，商店内部成为外部的延伸。有机形态占据了中心位置，将外立面的装饰物变成了具有未来感的大花环和浮雕，高度从 90 厘米到 1.70 米不等。

Through 3D-printed pieces exclusively designed for this space, the store’s interior becomes an extension of the exterior. Organic forms take center stage, turning the facade’s ornaments into large rosettes with futuristic glitches and bas-reliefs arranged at different heights, ranging from 90 cm to 1.70 m.

▼具有未来感的浮雕，futuristic relief sculpture © Anna Mas

这些展示La Manso珠宝首饰的元素环绕中心的一个小桌子，可调节的迷你聚光灯精心的照射着这些首饰。空间通过镜面的使用加强纵深，同时中性又典雅的饰面颜色为这些标志性的装置建立了一个抽象的背景。作为展览的一部分，珠宝被照亮，以突出每件珠宝的独特性，营造出一种亲密而沉浸的氛围，吸引人们去探索和发现这些完美的首饰。

These elements exhibit La Manso’s jewelry and accessories around a small center table, carefully illuminated by adjustable mini-spotlights. Using mirrored surfaces, the space expands, while a neutral and elegant coating establishes an abstract backdrop for the iconic pieces. As part of the exhibition, the jewelry is illuminated to highlight the uniqueness of each piece, creating an intimate and deliberate atmosphere that invites exploration and the discovery of the perfect item.

▼浮雕环绕中心的小桌子，these elements around a small center table © Anna Mas

▼聚光灯精心的照射，carefully illuminated by spotlights © Anna Mas

▼聚光灯与镜面结合，spotlight combines with mirror © Anna Mas

此外，店内还有一个小型陈列室，按照店主的意愿，恢复了神话中珠宝店的风格，在这里散步的人可以完全自由地观察街上发生的事情。

▼店铺平面，store plan © External reference

In addition, the store has a small showcase that, following the wishes of the owner, recovers the style of the mythical jewellery stores, where who goes for a walk can observe the objects in total freedom from the street.

▼浮雕装饰，relief sculpture decorations© Anna Mas

External Reference公司长期以来一直在探索将新的 3D 打印技术应用于设计和建筑领域，并依靠 La Máquina 公司的经验为该项目定制家具。External Reference 的专业技术和创新与 La Manso 等当代品牌在首家旗舰店中的尝试不谋而合–在这个新空间中，传统与现代交融，带来独特而难忘的体验。

External Reference, as in its long history of exploring new 3D printing technologies applied to design and architecture, has relied on the experience of La Máquina to create the custom-made furniture for this project. The expertise and innovation of External Reference align with the experimentation of contemporary brands like LaManso in the first flagship store—a new space where tradition and modernity converge to bring to life unique and memorable experiences.

▼3d打印细部，3d printing detail © Anna Mas

▼首饰细部，jewellery detail © Anna Mas

Name: LA MANSO Flagship Store Architects: External Reference Location: Carrer d’Enrique Granados 20, Barcelona Client: La Manso Project Managers: Martina Ensinck Project Coordinator: Gianmarco Daniele Design Team / Collaborators: Gianmarco Daniele, Camila Tahan Date -design and completion-: June-October 2023 Status: Built Area: 25,25 m2 Type of Project: Retail Cost: 65.000 euro Construction and Structural Manager: Cristina Ramos Terrades, Muntanya 96 SL 3D printing: LaMáquina