America Porsche North American Experience Center and Headquarters

设计方：HOK

位置：美国

分类：办公建筑

内容：实景照片

图片：23张

摄影师：Alan Karchmer, Eric Laignel

这是由HOK设计的保时捷北美体验中心及总部。该项目集办公、培训以及驾驶体验等功能于一体，通过高品质的建筑设施展示该公司的品牌形象。该建筑集中容纳了保时捷五个部门的400名职工，为合作伙伴、顾客以及汽车爱好者提供了全新的目的地。考虑到预计每年有3万名客人参观该保时捷体验中心。建筑首层布置了1.6英里（约2.6千米）的跑道，并在周围空间融合了跑车元素，参观者可以通过沉浸式体验，品味保时捷跑车的独特性能。贯穿中心庭院的跑道提供六种驾驶单元，对应展示不同款式保时捷的性能。中心的经典展厅里收藏了各个时代的保时捷经典款型。

译者：筑龙网艾比

The design of Porsche’s new North American Experience Center and Headquarters combines office, training and driving functions into one sleek, high-performance facility that encapsulates the essence of the company’s brand. Bringing together 400 Porsche employees from five divisions of the company, the facility serves as a new destination for partners, customers and car enthusiasts.

An estimated 30,000 guests are expected to visit the Porsche Experience Center each year. By integrating a 1.6-mile driver track into the lower levels of the office building and weaving in subtle motor-sport-related cues, the design immerses visitors in the Porsche experience while demonstrating the unique capabilities of its sports cars. The track, which runs through the facility’s courtyard, includes six driving modules designed to demonstrate the capabilities of different Porsche models. Classic and modern Porsches are on display in a classic car gallery.

Visitors can see historic Porsches undergoing renovations with vintage German parts at the restoration center. In the design studio, customers can virtually create their dream cars with fully customizable options. Restaurant 356, named after the first production Porsche, offers diners a front row seat to the test track. The center also includes a driving simulator lab. The contemporary, naturally illuminated office space encourages collaboration and creativity among Porsche staff. A 13,000-sq.-ft. business center features state-of-the-art conference rooms and event spaces.

The LEED Gold-certified building’s east-west exposures eliminate glare while the north-south curtain walls maximize natural light and minimize solar heat gain. Previously home to an automobile production facility, the former brownfield site was remediated as part of the development process. A green roof links the building to the landscape while providing insulation and reducing stormwater runoff and the parking area includes charging stations for Porsche’s electric vehicles. The building is designed to perform 60% better than CBECS/AIA 2030 baseline.

Porsche and the design team worked with MARTA (Metropolitan Atlanta Rapid Transit Authority) to increase transit access to site. A new bus stop is located at the entrance to the campus.Located adjacent to Hartsfield-Jackson Atlanta International Airport, the building and test track are a prominent symbol of the Porsche brand to passengers on arriving and departing flights. HOK is currently working with Porsche to design the four-star Solis Hotel, which will overlook the Porsche Experience Center and continue to catalyze development in Atlanta’s aerotropolis region. Opening in late summer 2017, Solis Hotel Two Porsche Drive will feature 214 guest rooms, event space, a rooftop terrace, a fitness center, luxury dining and retail space.

美国保时捷北美体验中心及总部外部实景图

美国保时捷北美体验中心及总部外部夜景实景图

美国保时捷北美体验中心及总部局部实景图

美国保时捷北美体验中心及总部内部实景图

美国保时捷北美体验中心及总部平面图