重塑实体银行体验的美国 Renasant Bank 旗舰店_宗教空间_设计案例作品

发布时间：2018-05-12 22:12:00 {{ caseViews }} {{ caseCollects }}

设计亮点

突破传统停车场隔离建筑的设计，实现以人为本的零售空间。

架构师提供的文本描述。联合大道(UnionAvenue)主要是零售开发项目，沥青停车场将建筑正面与街道隔开。这一设计挑战了这一趋势，将大楼向前推进，打断了无处不在的停放汽车的路线。这种城市设计方法为零售中心的租户提供了更高的能见度，并在典型的以汽车为中心的走廊上提供行人便利设施。该大厦北面设有停车场，每个租户的主要入口均位于该处。

Text description provided by the architects. Union Avenue is dominated by retail developments with asphalt parking areas separating the building facades from the street. The design challenges this trend by bringing the building forward interrupting the ubiquitous line of parked automobiles. This urban design approach provides enhanced visibility for the retail center’s tenants, and provides pedestrian amenities along a typically car-centric corridor. Vehicular parking is provided at the north side of the building where primary entrances to each tenant are located.

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随着通过网络或移动应用程序提供的许多较小的服务的迁移，实体银行店面已经转移到更个性化的优先级范围。内部已被设计为多用途空间，以满足各种需要，从数字银行到个人金融咨询从全能银行家。人们期望环球银行家带领他们的客户完成这一过程的每一步，这有助于加强客户关系。

With the migration of many smaller services easily offered via web or mobile app, the physical bank storefront has shifted to a more personal range of priorities. The interior has been designed as multi-purpose space in order to service a variety of needs, ranging from digital banking to personal financial advice from a universal banker. Universal bankers are expected to walk their clients through every step of the process which aids in stronger customer relationships.

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Engage Zone

交战区

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Consult zone

咨询区

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Transact Zone

交易区

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随着银行业务流程的变化，我们还制定了一套面向通用银行家的日常客户关系策略。银行家可以有三个步骤来领导他们的客户：参与，交易和咨询。在参与过程中，环球银行预计将与客户打招呼，对他们的需求进行分类，并提供互动的等待体验。对于交易步骤，银行家能够帮助客户处理典型的银行需求，如支票账户、存款等。最后，在咨询阶段，银行家可以帮助客户提供更多的个人服务，如开设或关闭账户或贷款。具有执行所有这些步骤的能力的全能银行家对银行/客户关系至关重要。客户只需要与一个人打交道，他就能理解他们的需求的全部内容，而不是从一个人传递到另一个人。

With the changing pace of the banking process, we also developed a daily client relations strategy for universal bankers to employ. Bankers can have three steps through which to lead their clients: Engaging, Transacting and Consulting. In the Engage process the Universal banker is expected to greet clients, triage their needs and provide an interactive waiting experience. For the Transact step, the banker is able to assist the client with typical banking needs such as checking accounts, making deposits, etc. And finally in the Consult phase, the banker can assist the client with more personal services like opening or closing accounts or taking out a loan. The universal banker having the ability to act on all of these steps is crucial to the banker/client relationship. The client should only need to deal with a single person who can understand the entire context of their needs and not be passed around from person to person.

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