国家博物馆文创展厅 | 数字艺术与中华文明的完美融合_文化中心_设计案例作品

发布时间：2021-06-19 15:36:32 {{ caseViews }} {{ caseCollects }}

设计亮点

该设计将数字媒体艺术与实体空间相结合，创造出沉浸式的文化体验，使参观者能够身临其境地感受中华文明的魅力。

项目名称：中国国家博物馆文创展厅
委托方：中国国家博物馆
主创设计师：姜元,宋晨
项目地址：北京市东城区东长安街16号
建成时间：2020年12月
主要建材：钢结构,亚克力,柔性LED
多媒体设备：程控LED,AR程序
多媒体内容制作：李亚洲,李克
摄影师：陈惜玉
视频拍摄&剪辑：王佳帅

从月壤样品到殷商甲骨，中国国家博物馆珍藏着中华文明古往今来的点点滴滴。这些馆藏随着时间流淌，汇成一条源远流长的中华文明之河。

The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever-expanding range from Yin-shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization.

作为承载国家历史的世界级文化机构，中国国家博物馆的文创展厅不仅是功能空间，也应探索当今时代的审美可能。

As an international culture institute, the National Museum of China is the carrier and the embodiment of Chinese history. The Cultural products exhibition hall should not only be a functional space, but also a precursor prior to modern aesthetic possibilities.

为回应中国国家博物馆与时共进的发展观，SODA将象征这个时代的数字媒体艺术形式与中国传世美学融汇，营造出以沉浸式体验承载中华文化审美的文创展厅，使其跳脱出传统消费场所的框架，成为以当代性全新定义的公共空间。

In response to the development view of keeping up with the times of the National Museum of China, SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.

文化空间的当代审美 Cultural space in modern aesthetic perspective

SODA以“文明之河”为概念，将文创展厅的空间化作河流，邀观者溯流而行，在中华文明中徜徉，邂逅不同时代的文物及其衍生作品。

SODA begins with this premise, building an extra-dimensional place where the physical and virtual languages are integrated into an innovative place. SODA makes “The River of Civilization” tangible and turns the space into a narrative space where visitors are invited to immerse themselves.

设计师构筑了一个超维的，实体与虚拟结合的交互场所。实体展架的“河流”源于自然界中山河的形态，动态媒体的“河流”源于馆藏品中意蕴丰富的文字。SODA与媒体艺术家合作，以当代语汇对中华文明进行再诠释，将实体与虚拟汇入同一脉“文明之河”。

Physically, Visitors encounter with historic and cultural products along the flowing-shape booths. The shape is a reflection of the rivers in the nature. Virtually, rather than a static place, visitors are immersed in digital flowing river of Chinese characters, which derives from museum collections with rich context. SODA interprets “Chinese civilization” by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people.

在这样的场所中，SODA尝试用定制的LED屏幕，实现物理表面与数字媒体艺术呈现界面的无缝融合。此外，虚实一体的界面形态，借助手机中的交互程序，还可对观者的行为产生反馈。观者借助移动终端的AR程序，也可进入与实体空间并置的虚拟空间，延展个人化的认知与体验。

In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space. SODA researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface. Thought the media surface, SODA creates a responsive physical environment that encourages visitors interact with the space. Furthermore, SODA developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra-dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality.

虚实联动的交互方式，让人与环境的联结产生了新的可能，环境的形态在人的参与中发生变化。公共空间演变成一种多人参与的、动态的再创造。

The connecting of virtual reality and physical reality creates new possibilities for the connection between people and the environment. The form of the environment changes according to the participation. Public space has been redefined to a place of co-creation with people, and a dynamic process.

为使空间实践更完整丰富，SODA也为参与探索的观众准备了便于分享的数字纪念品。借由大家的传播，“文明之河”将与更多的新时代观众发生联系。借由他们与身边人的连接，“文明之河”也将流向更远的地方。

In this kind of practice, only though the participation of people can we create a complete work. Therefore, we prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall. We think that by connecting people with their communities and wider range of people, the “River of Civilization” will flow far, far away.

联通虚拟与现实的公共空间 SODA integrates virtual and physical reality

中国国家博物馆文创展厅是SODA将新媒体、新技术融入空间设计的成果体现。SODA希望创造出属于这个时代的，更优质的，人们可以共享的全新空间，从而鼓励人们更多的去享受与家人，朋友共处的美好时光。

The Cultural and Creative Exhibition Hall of the National Museum of China is the manifestation of the results of our years’ exploration in integrating new media and technology into space design. SODA embraces modern art and technology in space and hopes to create quality place that people would like to experience in current era, and encourages people get together and celebrate life with their family and friends.

为了实现这一目标，SODA一直在探索媒体空间的定义及应用。我们希望融合虚拟与实体，探索空间设计的新维度，进而探索人与人，人与场所在空间中发生种种连接的新可能。

In order to achieve this goal, we have been exploring the pattern and application of media space for years. We hope to explore new dimensions of space design, so that to explore new possibilities in connecting people and people, and people and place.