Designed to exude Airbnb's "belong anywhere" ethos, office neighborhoods were implemented to give the global homestay company a united feel specific to Beijing.

Space Matrix implemented the culture and brand of Airbnb when designing their new offices in Beijing, China.

For a brand whose ethos is to enable people to ‘belong anywhere’, how would you design their workplace to ensure their employees feel like they belong and live the brand culture? An interesting challenge was put forth to us by Airbnb for their Beijing office.

To build a sense of community the design concept revolves around creating neighborhoods based on Beijing’s traditional housing styles that come together to create private courtyards. Each of these neighborhoods was themed based on iconic neighborhoods and traditional parks of Beijing. The themes of these community spaces were chosen to appeal to different users and evoke different moods and emotions.

To further create a sense of belonging and connect employees with the brand spaces that matched the company’s listings around the world were brought into being. To enable employees to feel empowered, we involved the employees in the “Employee Design Experience” to get them involved in their workspace design, in terms of cultivating the employees’ community consciousness.

Design: Space Matrix

Photography: courtesy of Space Matrix

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