A fresh and inviting space, IA Design‘s concept for the new Crocmedia corporate suite provides amenities and comfort for those attending events at Marvel Stadium in Melbourne.

IA Design & Crocmedia have partnered to deliver a national portfolio of workspaces & media suites across Australia. As part of this portfolio we were engaged to design their joint corporate suite at Marvel Stadium (formerly known as Etihad Stadium). The complete re-fit included transforming two separate suites into one larger space.

The brief was to produce a suite that felt fresh and inviting whilst incorporating branding of McCafe. The suite is designed to be flexible & neutral with branding as Crocmedia often provide companies with corporate packages to use the space.

Technology was a large driving point for the design. Screens throughout the space allows guests to never miss a moment of the action on the field. The large specialised screen at the back of the suite can be controlled from Crocmedia’s office in South Melbourne to provide them with ultimate branding flexibility and content control. The suite also has capability for Crocmedia to perform live radio broadcasting during the game.

The challenge of the project was the design, tender, approvals and construction period totaled a six-week programme from start to delivery. IA Design successfully delivered the suite in time for bounce down in Round 1 with a fantastic result and a happy client.

Design: IA Design Design Team: Imogen Birch, Angeline Chan Contractor: Harris HMC Photography: Gallant Lee

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