INFI is a software company that has developed algorithms that enable precise decoding of user behavior and streamlining decision-making processes. The algorithms combine AI with life sciences, resulting in an understanding of each individual's thinking and thinking patterns through automatic and very fast processes.

INFI is unique in that it analyses each user’s behavioral pattern individually and not statistically, reflecting the specific user's behavior accurately in the digital world.

At the beginning of the design concept building, it was clear that the concept of the project had to be one of a kind. One that "plays" with the human's eye and vision, brain and understanding – just like the aims of the company.

The idea was creating a workspace that asks questions about the thin border that differs reality from imagination, human brain and technology and finding how all these connect and are brought through the space itself. We searched for the correct dosages of the use of both volume, line and void that will define the space. At times the space was defined by the light and mirror partitions, creating a sensational experience.

The project raises conceptual ideas such as elements out of their context & illusions, the constant battle between material and its void that by placing them correctly, define each other. We wanted the project to have rules, visions, and a life of its own. A fascinating world inside our universe.

All of the ideas came to life through the precise usage of light and materials. The mirrors used in the lighting, carpentry and partitions all reflect their surroundings, and through these reflections also reflect themselves. The use of the unique reception lighting created an infinite illusion where the furniture starts and where it ends.

Along with the concept, it was important to find the correct materials that will make this place feel home for the people. And so we used felt lighting in the meeting rooms, we incorporated intimate phone booth rooms including colorful and sophisticated fabrics. We created open booth sitting area in the kitchen which was designed precisely and accurately like a piece of jewelry. The furniture chosen is both innovative yet down to earth.

The concept, the materials and all of the carpentry helped us create the dream. A world inside a world.  

Design: Shirli Zamir Design Studio Project Designer: Shirli Zamir, Ayelet Goren

Photography: Kfir Ziv