项目概述

ProjectOverview

Eureka深圳福田店是坐落于深圳福田KK ONE购物中心二层的一家室内儿童主题乐园，品牌一直秉承着快乐就是一切的理念。这次工作是店面升级改造，我们突破了原有的乐园相对具象的雪山小镇的主题，采用了更加形而上、更加抽象的概念，来提升品牌对“将快乐带给孩子”的追求和对自身品质的更高要求。经过这次改造，乐园最大承载量提升10%，客流与旧店的首季度同比增加50%，客户满意度调查从82%提升到88%。

概念

Concept

“熵”是我们选择赋予这个乐园的主题概念。薛定谔在《生命是什么》中说过：生命以负熵为生。所谓成长，就是要不断的实现熵减，让身体和心理逐渐变得可控。但这种从无序到有序的过程通常伴随着规则、自律和束缚。乐园作为一个成就儿时幻想的地方，它应该呈现跟成长相反的状态。它应该从孩子的视角出发，打破束缚，秩序变为隐性,而无序成为表象。在混乱中充斥着各种可能性。就像大多数孩子不喜欢整理玩具。一方面因为孩子缺乏对整洁的认识，一方面在这样的环境下他们会更加自在与放松。我试图刻意营造这样一座“杂乱”而充满不确定性的空间，不仅为小朋友，也为了童心未泯的“大孩子”们。

Eureka is an indoortheme playground located on the second floor of KKOne shopping mall in ShenzhenFutian. The brand has always believed the idea of “Nothing But Happiness. Theproject is an upgrade of the playground. We have broken through the originaltheme, a snow mountain town which is relatively concrete, and adopted a moremetaphysical and abstract concept to enhance the brand's pursuit and upgradeits own quality. Entropy is the concept that we choose to give to thisparadise.

Erwin Schr& dinger mentioned inhis book named

What Is Life?The Physical Aspect of the Living Cell

“life feeds onnegative entropy” The so-calledgrowth is the process of constantly reducing entropy and making the body andmind gradually controllable. However, the process from disorder to order isusually accompanied by rules, self-discipline and constraints. Playground, as a place to achieve childhood fantasies, should show the oppositestate to growth. In my mind, it should be designed fromthe perspective of children - break the shackles. Here, order will hide beneath disorder. There are full of possibilities in chaos.The corresponding example in reality is that most children don’t like to clean up their toys.  On onehand, it is because they do not understand the importanceof tidiness, while on the other hand, they aremore comfortable and relaxed in such an environment. I am trying to create sucha “messy” and uncertain space, not only for children, but also for “childish” adults.

空间

Space

空间的设计原型是堆砌的废墟，就像艺术家David DiMichele在他的装置摄影系列Pseudo Documentation中表现的。空间的意向来自儿时的记忆。墙头、屋顶、防空洞、树木、花园、工地还有沙土堆就是孩子们天然的乐园。孩子们可能为征服一座土山而激动，或为在大人不常去的地方拥有个秘密基地而兴奋，还可能为滑下一个陡峭的斜坡而骄傲。由于安全等因素，现在的孩子很难能在城市里再找到可以这样肆意玩耍的空间。公园和社区间的游乐设施又相对单调而缺乏沉浸感。因此，我们利用形体间地堆叠和切割，形成各种形状的小空间。就像孩子随意散落的积木。孩子们可以在这立体的迷宫中相互追逐,也可以爬过障碍间的孔洞或裂隙寻找隐藏的密室，还可以克服对高度的恐惧，征服透明架空通道。

The prototypeof the space is a pile of ruins, just like the series

Pseudo Documentation

, photographsof installations created by David DiMichele. Theinspiration of space comes from my childhood memories. Walls, roofs, bombshelters, trees, gardens, construction sites and sand piles are naturalplaygrounds for children at that time.Children might be excited about conquering a sand pile, orhaving a secret base in anabandoned place, or they might be proudof sliding down a steep slope. Due to safety and other factors, it is much moredifficult for children today to find such a space to play so freely in thecity. The recreational facilities in parks and communities arerelatively monotonous and lack a sense of immersion. Therefor, we have created many small spaces of various shapes by stacking and cuttingforms and structures, as if they were buildingblocks randomly scattered by children. Children can chase each other in thisthree-dimensional maze, climb through holes or cracks between obstacles to findhidden chambers, or overcome fear of height to conquer clear overhead passageways.

外观

Outlook

Eureka乐园的展示面就像是一片混沌世界的开始等着孩子们去探索发现。层叠的造型仿佛失去了重力，随机组合在一起。坐在微微翘起的长凳上，孩子们就像是坐上了飘飘欲飞的魔毯。中间倾倒的轿厢利用透视的错觉营造出一条通往异世界的阶梯。玻璃与镜面组成的方洞仿佛一扇可以窥探未来的窗户。孩子们可以在这看似“混乱”的世界中肆意的释放他们的精力，去发现更好的自己。

The display of Eureka playground islike the beginning of a chaotic world waiting for children to explore. Theoverlapping shapes seem to lose gravity and are randomly grouped together.Sitting on a slightly raised bench, children are like sitting on a magic flyingcarpet. The tipped staircase in the middle creates a ladder to an alien worldusing illusion of perspective. The square hole made of glass and mirror is likea window to peep into the future. Children can freely release theirenergy or find better themselves in this seemingly"chaotic" world.

阅读区

Library

Area㎡

光门中穿梭的高深的物理学书籍、漂浮的台灯和巨型网格纸一般的墙壁组合在一起，将一幅荒诞不经的梦幻场景带进现实。在这里，孩子们可以站在透明的框架后成为Eureka的封面人物，可以挤在怪物哥哥旁一起阅读超空间理论，可以钻进密道，探究书架里面的世界，还可以与爸爸妈妈一起徜徉在书中的世界。虚幻与真实在这里交融，梦幻与现实的界限被模糊。

The combination of reconditephysics books shuttling through the light gate, a floating lamp and a giantgrid paper-like wall bring an absurd dreamy scene into reality. Here, childrencan stand behind a clear frame and become cover characters of Eureka. They canhuddle around Neo, a monster character to read hyperspace theory as well, orget into a secret tunnel to explore the world inside bookshelves. Moreover,they can wander through the wonderful worlds of books with their parents.Illusion and reality blend here, and the boundary between dream and reality isblurred.

低龄区

oddler

Area㎡

低龄区与阅读区的梦境迥然不同。天空化作湖面，几座五光十色的小岛点缀其中。地面成为天空，粉红色的软垫仿佛天空中的晚霞。孩子们在父母的陪伴下，在这些大小高低不同的“云朵”之间奔跑、雀跃、翻滚、爬行，品尝每一点成长的喜悦。他们可以与小伙伴爬上旋转的小山顶，看看谁能够到天地世界间的那颗明珠，也可以骑在垂下的吊球上像人猿泰山一样飘来荡去，还可以像蜘蛛侠一样在墙面上爬行。

The appearance of the toddler areais totally different from the library area. The sky turned into a lake, dottedwith several colorful islands. The ground becomes the sky, and the red or pinkcushions are like clouds in the sunset. In the company of their parents,children run, jump, roll and crawl among these "clouds", and tasteevery bit of joy of growing up. They can climb to the top of the spinning hillwith their buddies to see who can reach the pearl between heaven and earth,ride a hanging ball like Tarzan, or crawl on the wall like Spider-Man.

色彩

Colors

乐园整体的色彩参照熵的变化。红色等暖色系代表熵值较高的混乱状态，蓝色等冷色系代表熵值较低的有序状态。整体上颜色过渡是从场地中间的核心结构向四周放射。

The colors ofthe park refer to the change of entropy. The red and pink colors represent thechaotic state with higher entropy, while the blue and purple colors representthe ordered state with lower entropy. On the whole, the color transitionradiates from the core structure to all directions.

像孩子一样玩耍

Play Like a kid

玩耍中的孩子是全情投入和不知疲倦的，没有束缚与对错，只有好奇与勇气。在这片“破碎混乱”的小世界里，他们每一个都是探险家，他们的每一点发现都是值得骄傲的，因为他们发现的不是别的，而是他们自己的变化与成长。这就是家长能给与孩子的最好的礼物。