New York Road Runners (NYRR) serves as the heart of all runner programming, services, and race-bib distribution in New York City. The brand comes to life in the NYRR Run Center, a dynamic social space designed to engage and inspire the city’s running community. After crossing the “starting line” at the building’s entrance, an interior “road” guides visitors to each touch point. An interactive map displays upcoming races and plots NYRR programming, while a green wall acts as an extension of Central Park and a feature wall displays New York City Marathon medals. The urban grid comes to life through heritage photography, inspirational quotes, and an interactive concierge. The journey extends to the Running Lab, a series of storage lockers for member use. A “finish line” concludes the member journey and caps off the space’s signage system.