2017年， UNStudio受希尔弗瑟姆市政府和媒体园区委托发展一个新的城市愿景，为将希尔弗瑟姆媒体园区改造为充满活力、首屈一指的未来媒体内容创建基地提供路线图。三方合作产生的城市愿景将适应新技术和转变的消费者需求，包括适用的程序化、空间和基础设施开发模式，这些模式将为希尔弗瑟姆媒体园区应对未来发展做好充分准备。根据该构想，现有区域的分阶段转型以及新措施为针对媒体格局中已经出现的变化，而未来的短期和长期战略则针对尚未出现的情况提供了解决方案。主管经济、媒体和文化的副市长Wimar Jaeger说：“我们的目标是创建一个充满活力且造价合理的媒体园区、一个吸引国际人才并促进他们成长的地方。”

In 2017 UNStudio was selected by the Hilversum Municipality and Media Park Enterprise to develop an urban vision which could offer a roadmap for the transformation of Hilversum’s Media Park into a vibrant and leading destination for future media content creation. The urban vision that resulted from a collaborative process between all three parties was borne out of the need to adapt to new technologies and shifting consumer demands and includes potential programmatic, spatial and infrastructural development models that will fully prepare the Hilversum Media Park for the future. In the vision, phased transformation of existing areas, as well as new interventions, respond to the already present shifts in the media landscape, while short and long-term strategies for future scenarios offer solutions for those that have yet to occur. Wimar Jaeger, Vice Mayor, Economic, Media and culture portfolio: “Our goal is to create a media park that is vibrant and affordable, an international magnet, a place where talent can grow.”

▼效果图，rendering

发展支柱

Pillars of Growth

过去，媒体内容完全由专业人士在远离公众视线的高科技设施内创造，今天，任何人随时随地都可以创造并消费媒体内容。新技术为媒体内容的制作和消费创造了各种新的可能性。新希尔弗瑟姆媒体园区将适应这一不断变化的环境，吸引最优秀的年轻人才，以确保其持续成功。考虑到这些目标，UNStudio的园区设计方案提出了5个“发展支柱”。它们是实现城市愿景的基石，将推动媒体园区演变成为未来成功和繁荣的产业园。

1.产业热区：城市愿景旨于通过推动过去独立媒体部门之间的跨领域联系，打造一个媒体产业热区。 VR开发人员、电影制片人和许多不同类型的创意人员将并肩工作，分享知识和创新。此外，园区内备有以媒体和技术为中心的教育设施，将鼓励年轻专业人士结合知识与工作，并将媒体园区定位为多元化的产业和内容创建中心——一个帮助人才成长的地方。

2.公共界面：媒体创新也为当代受众的参与和内容互动提供了新的途径。因此，未来的希尔弗瑟姆媒体园区旨在通过提供各种创新设施，创建一个充满活力的公共界面，融合这些不断变化的条件。露天工作室、会议场所和增加的互动模式将创造一个社会生态系统，它将引领创新，并让感兴趣的团体聚集在一起，建立小社区。该园区还将成为文化的温床，辅助声音和视觉博物馆的活动。

3.活力四射的社区：创意人才追求丰富、有活力、24小时无间断的生活方式。因此，UNStudio的城市愿景包含可以提供这些功能的设施。餐饮和当地设施将满足用户的日常需求，同时提供面向年轻专业人士的现代化模块风格的区域化短期生活住宿，为打造全新的园区特色社区播下种子。

5.健康的环境：希尔弗瑟姆现有的绿色城市特色已融入园区的未来构想，而且是构成其健康环境的因素。UNStudio的城市愿景将绿植延伸到场地的西边并深入园区，进一步将媒体园区与周围环境连接起来。此外，该愿景融合了体育和娱乐区等传统健康设施，并引入了更多创新解决方案，例如城市农场。

▼媒体园区方案，Media Park plan

Once only created by professionals in high-tech facilities far removed from the public eye, today media is being produced and consumed by everybody, everywhere. New technologies have created abundant new possibilities for media creation and consumption. The new Hilversum Media Park will be adaptable to this evolving environment and attract top-tier young talent in order to ensure its continued success. With these goals in mind UNStudio’s vision proposes 5 ‘Pillars of Growth’ for the park. These are the keystones of the urban vision which will evolve the Media Park into a successful and thriving destination for the future.

1.Industry Hotspot：The urban vision aims to create an industry hotpot by enabling cross-disciplinary links between once disparate sectors of media. VR developers, film producers and many different kinds of creatives will work side-by-side, sharing knowledge and innovation. Additionally, on-site Media and Technology-focused educational facilities will drive young professionals to close the gap between learning and working and position the Media Park as a diverse hub of industry and content creation – a place where talent can grow. 2.Public Interface：Innovation in media has also enabled new ways for contemporary audiences to participate and engage with content. The Hilversum Media Park of the future therefore aims to create a vibrant public interface that incorporates these shifting conditions by providing a wide variety of innovative amenities. Open air studios, meeting venues, and increased modes of interaction create a social ecosystem where innovation is a spectacle and a community of interested parties can come together. The park will also serve as a hotbed of culture, strengthening the activities of the Museum of Sound & Vision. 3.Vibrant Community：Creative people often seek a dense, lively, 24hr lifestyle. As such our urban vision incorporates facilities that can provide these functions. Hospitality and local amenities will cover the every-day needs of users, while the introduction of sector-based short-term living accommodation in a contemporary, modular style that is geared towards young professionals, sews the first seeds of a new, park-specific community. 4.Technology：Currently the Hilversum Media Park has an unparalleled digital infrastructure which has enabled it to become a leader in broadcasting. In the future, media tech prototypes and pilot projects could be tested on site, while the possible introduction of a sensory network could inform users’ awareness of stresses in the system. Spaces would be made available for research into technologies such as hologram tech and artificial intelligence. Additionally, facilities and buildings will be upgraded to a smart network that can mitigate shortages of any kind and respond in real-time to needs that may arise. A proposed app specific to the Media Park will also infrom users about issues such as climate, navigation, available meeting spaces, employment opportunities, etc.Ben van Berkel: “When utilised and applied correctly, technology can not only make cities smarter, but also more humane, social and inclusive. Sensor-based technologies also enable you to design and operate city districts and individual sites in ways that are highly relevant to their specific conditions and to their end-users.” 5.Healthy Environment：Hilversum’s existing identity as a Green City is embedded into the urban future of the Park and is a contributing factor to its healthy environment. Our urban vision extends the green vegetation to the west of the site into the park, further linking the media park to its surroundings. Additionally, the vision incorporates traditional healthy amenities, such as sports and recreation areas, whilst unlocking more innovative solutions, such as the incorporation of urban farms.

▼发展支柱，pillars

程序化转型

Programmatic Transformation

节日概念并非音乐产业的新现象，但近年来它已经转变为促进各种行业艺术家和群体发展成长的场地。UNStudio的设计通过设置众多“庆祝空间”来满足新的庆典需要，这些空间可用于举办艺术展览、音乐会等各种活动，促进媒体文化的节日化，推动其从排外产业到包容性庆典的转型。

The concept of the festival is certainly not a new phenomenon for the music industry, but in recent years it has transformed into a growing market for artists and communities in a wide variety of disciplines. Our urban vision updates its programmatic aspects by setting aside numerous ‘Spaces for Celebration’ that can be used for everything from art exhibitions to concerts, contributing to the festivalisation of media culture and turning an exclusive industry into an inclusive celebration.

▼音乐节效果图，music festival rendering

New Destinations

希尔弗瑟姆媒体园区的城市愿景提出的方案包含多达5个计划新区域： 1.创意中心：工作和教育设施、主要公共广场、电影和展览空间 2. T-园区：实验室、工作室、办公室和体育设施 3. 媒体街区：工作室、餐饮、会议酒店、水疗中心 4. Tech-Mix：以媒体技术为中心的工作和生活空间 5.媒体市中心：综合工作与生活的目的地

The urban vision for the Hilversum Media Park introduces a proposal consisting of up to 5 possible new zones: 1. The Creative Hub: Work and education facilities, main public plaza, film and exhibition spaces 2. T-Campus: Labs, studios, offices and sports facilities 3. Media Citywalk: Studio, food and beverage, conference hotel, spa centre 4. Tech-Mix: Media Tech-focused work and living spaces 5. Media Downtown: A mix of destinations for work, living

▼创意中心方案，The Creative Hub plan

▼创意中心轴测，The Creative Hub axonometric drawing

▼T-园区轴测，T-Campus axonometric drawing

流动性Mobility

希尔弗瑟姆市一直致力于改善现有基础设施并缓解媒体园区内及周边地区的拥堵。UNStudio的设计方案提供了进出园区的多种连结点，此外还提出一系列策略，以逐步帮助园区变得更可持续发展、更便利。这些策略包括：引入连接缆车的停车换乘设施、扩宽Johannes Geradtsweg 大桥以增加交通流量、开发发布最新交通信息的媒体园区专用应用程序。在园区内，自行车道和人行道将无缝衔接，以鼓励人们选择绿色交通方式。

The city of Hilversum has been engaged in multiple schemes to improve the existing infrastructure and to alleviate congestion in and around the Media Park. Our urban vision offers a multitude of connections into and out of the park, in addition to a variety of strategies that may be considered as a series of steps for a future that is more sustainable and mobile. Some examples include: the introduction of Park&Ride facilities with a cable car connection, widening Johannes Geradtsweg Bridge to increase capacity and developing an app specific to the Media Park to provide mobility updates. Within the Park bike and pedestrian paths are seamlessly incorporated to encourage green modes of transportation.

▼园区街道效果图，park street rendering

Sustainability

城市愿景包括媒体园区的环保目标，即到2050年将二氧化碳排放量减少90％，为可持续发展的未来做出贡献。目前，第一步是对园区进行能源分析，并据其制定智能能源战略，以识别需要改进的领域。其他计划的措施包括增加植被、重新利用资源、无污染的交通方式、气候友好建筑、太阳能电池板以及更多帮助园区实现城市愿景预定目标的可持续性举措。

Project Imformation

Media Park, Hilversum, Netherlands, 2018

Client: Hilversum Municipality, Hilversum Media Enterprise

Location: Hilversum

Building surface: 36,000 m²

Building volume: 188,350 m²

Building site: 87,800 m²

Programme: Mixed use

Status: Urban Vision

Credits

UNStudio: Ben van Berkel, Caroline Bos with Christian Veddeler, Ren Yee, Dana Behrman and Maria Zafeiriadou, Pedro Silva Costa, Pietro Marziali, Teun Bimbergen

Renderings by: Plompmozes