Germany Wormland shop

位置：德国 柏林

分类：商业展示类装修

内容：实景照片

室内设计：Blocher Blocher Partners

图片来源：Joachim Grothus

项目规模：2,500平方米

图片：11张

这是一家有态度的商店。作为一个品牌，Wormland在这个男权社会代表的是时尚和阳刚之气。这家开在柏林莱比锡地区的购物中心设计风格与Wormland的客户一样：平易近人而且相当酷。同时，设计师们还在这块2500平米的空间内创造性的植入文雅大方体面的感觉。因此，在此处消费的客人们不仅购买到了时尚的服装，还能体会到男性的生活方式。这个时尚品牌专卖店里还有很多吸引人的图案，迷人的音乐，还有与之配套的书籍和香水，这一切都与该品牌的内涵相互呼应。

但从外立面就可以看出Wormland的自信。考虑到逛商场人们的实际需求，设计师们特意按照入口处附近通道的弯曲程度直接把人们带进这里。门口两侧是高度2.2米，由铂色金属做成的展示橱窗，这些超大型的橱窗让人们可以更加直观的看到所陈设的货品，带给人们更大的视觉震撼。漆成黑色的天花板下方用镀锌管打造出工业化的造型，那些悬浮着的白色多边形在视觉上无形的拉高了天花板的高度。还有那暗灰色的天然石材，橡木地板，混凝土墙壁，特意做成锈色的金属板，这些都是按照城市的现实场景布置的。二楼，就像是一个美术馆，是用砖混结构做成的表面为圆形的美术馆，背景墙是木头做的，摆放的家具也独具功能并且引人注目。

特殊材质制成的带着黑白色3D立体图案的地毯使得空间中央的酒吧区也散发出自身的魅力。更衣室是作为整体的一部分组成元素来设计的，那些花花绿绿的钻石形图案让人有一种错觉，就好像整个房间都是大大小小的镜子似的，这种设计真是巧妙而优雅。柏林本身的吸引力加上品牌自由的野性的光环使得Wormland 的这家新店具有独特的自信和吸引力。对于那些追逐潮流的人们来说，这里已经不仅仅是商店。

译者：蝈蝈

A store with attitude. Wormland stands for stylish fashion in a sovereignly masculine environment. The new store in the Mall of Berlin at the Leipziger Place is just like the Wormland customers: easy-going and cool – and at times readily emotional. At the same time, the planers of the Stuttgart-based architecture and interior design offices have made the creative urbanity of the state capital tangible on 2,500 m2. Berlin. Those who shop at Wormland buy not only fashion, but masculine lifestyle. Trendy brands meet striking campaign motifs, in-house music meets books and perfumes, and cool store design meets spatial art.

Already the fa?ade concretises the self-assurance of Wormland. The designers have adapted the entrance areas to the curved walkway of the mall, recessing them slightly to draw the stream of passers-by directly into the shop. Each is flanked by two protruding shop window boxes with a depth of up to 2,20 metres, framed by platinum-coloured metal. Designer brands are displayed in the niches, at the same time large windows create visual references to the court yard with a café, and vice versa. The industrial look benefits from the open dark ceiling with the galvanized piping, suspended white polygonal-formed fields lend a sense of scale to the high-ceiling spaces. Dark grey natural stone, screed and oak floorboards hint at urban scenarios – just like the walls made of concrete, wood or rust-coloured metal surfaces. On arriving on the first floor, it feels like being in an art gallery. The second floor, presents a Panopticon made of concrete and brick-like surfaces, rear walls made of wood, and furniture which is functionally and optically attractive.

The central bar area radiates its very own charm – also thanks to the special floor covering with a black-and-white 3D-cubic pattern. Others, artfully and elegant, with a gaily coloured diamond-shaped graphic, becoming an optical illusion with a room-sized mirror.The flair of Berlin together with the wild aura of the brand: The new Wormland presents itself equally self-confident as well as attractive. And it is so much more than merely a store: but a place with Attitude for trendsetters and hipsters, bloggers and design fans.

德国Wormland商店室内实景图

德国Wormland商店室内局部实景图

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德国Wormland商店室内细节实景图

德国Wormland商店室内门口实景图