Parma Camper exclusive agency

设计师：Fernando Amat

位置：西班牙 帕尔马

分类：商业展示类装修

内容：实景照片

图片来源：Sanchez and Monotoro

图片：12张

Fernando Amat设计的前所未有的Camper专卖店，该店位于帕尔马，是一家新的品牌鞋店。通过用实景模型表达的模块系统来渲染产品，在这里鞋子本身是主角，而品牌logo则成为了配角。鞋子展示在盒内，并且根据不同季节选择不同的风格。背景会随便每季度的新产品以及伴随的视觉效果来重新更改。天花板漆成暗色，目的是能让顾客把注意力都集中在鞋子上，通过吊在分隔物上的水平荧光灯来使鞋子更加突出。木制地板有部分扩展到墙上，那些墙则是用照片墙来装饰的。钢材桌提供了额外的展示区，而皮沙发能够给顾客提供休息的地方。

译者： Jasereen

Fernando Amat, the designer of the first-ever Camper store, has designed a new boutique for the footwear brand in Palma de Mallorca, featuring boxy display units with mirrored edges (+ slideshow).Barcelon-based Fernando Amat – who created the first Camper shop in 1981 and subsequently designed the Casa Camper hotels in Barcelona and Berlin – wanted the new store to be as functional as possible, but to also direct focus to the shoes.

"The idea is to highlight the product through a system of modules dramatised by dioramas, where the shoes are the protagonists and the brand's logo acts as the background," he said.Customers navigate their way through a series of partitions and mirrored boxes with cut out sections that display the shoes. These can be reconfigured each season to suit different styles."The mise-en-scene is naturally reconfigured each season with the arrival of new collections and the accompanying visuals," explained Amat.

The ceiling is painted dark to direct customers' focus on the shoes. This is exaggerated by horizontal fluorescent tubes that hang over the side of the partitions."The dark ceiling helps to focus the view of the product on display and the customer can comfortably walk through the shop, like a museum, between the modules and the set of mirrors that broadens the perception of the space," added the designer.

The wooden floor partially extends up some of the walls, which are decorated with framed prints.Steel tables offer additional display areas, while leather benches provide seating areas for customers.Camper now has over 300 stores worldwide and has worked with various designers to develop unique interiors. Chinese architects Neri&Hu recently completed a Shanghai store, while Japanese studio Nendo has designed stores in America and Japan, and Ronan & Erwan Bouroullec created a Paris shop.

帕尔马Camper专卖店室内局部图

帕尔马Camper专卖店