An exclusive, boutique candy store designed by the RED DESIGN GROUP – Australia’s leading retail designers.

The founders of Candy Room approached RED DESIGN GROUP with a brief for a store that had to be edgy, humorous and uniquely charismatic. It was not to be simply a shop; it had to be a destination and an experience.

Their new venture 'The Candy Room', located in the heart of Melbourne's CBD has a design that toys with the concept of illusion and draws the inner child out of the customer using a strong connection with childhood, fantasy, fiction and of course, sweets.

Being strongly influenced by the idea of designing a playful, simple and somewhat illusional space for the Candy Room, the exaggeration of a 'room' idea was formulated. The application was to use line artwork on white space to represent a room.

Everything including the fixtures is painted in white, while graphically applied line artwork produce the suggestive elements of a room.

A kitchen splashback is drawn complete with a boiling pot on the stove or a framed portrait of one of the kids, tables are actually white boxes with black line drawings to appear as display fixtures.

RED was also responsible for the branding and all the packaging throughout the store. Allowing the space to be predominately white allowed the colours of the confectionery to dress the space.

In a sense, the interior design for the Candy Room creates a fantasy and experience of a room without creating one.

Design team :    

Colin Bell – Creative Director

Aaron Chen – Designer

Sarah Hotchin – Graphic Designer