ENG - Poliform has launched a mono-brand showroom at 112 Madison Avenue, New York. The 10,000 square foot space is designed like a real home where visitors can discover the company's collections—from Varenna’s range of kitchens to the living area, from the bedroom to the walk-in closets, all in the comfort of an intimate and private atmosphere.

Covering two floors, with uniquely designed floor-to-ceiling windows, this showroom houses differently-sized rooms, with the aim of bringing to mind a real home environment. These surroundings are the ideal place to admire the naturally elegant style of Poliform and Varenna.

Poliform has been present in the North American market for the last 20 years and, today, boasts 45 stores in the country’s major cities. The launch of this new showroom, in addition to the one already present in The A&D Building (open since 2001), represents confirmation of the increasing global popularity of this ‘100% Made in Italy’ company.

Poliform on Madison

112 Madison Avenue New York, NY 10016

ITA - Poliform inaugura uno showroom monomarca su 112 Madison Avenue a New York. Uno spazio di 900m2 pensato come una casa, dove conoscere le collezioni, dall’area living alle cabine armadio, dall’area notte alle cucine Varenna, in una atmosfera intima e privata.

Disposto su due livelli, con ampie vetrate caratterizzate dal particolare disegno del serramento, lo showroom si articola in spazi di varie dimensioni, con il preciso scopo di evocare una dimensione domestica, ideale per apprezzare la naturale eleganza dello stile Poliform e Varenna.

Presente da 20 anni sul mercato nordamericano, Poliform vanta oggi 45 punti vendita nelle principali città. L’apertura del nuovo showroom che si affianca al preesistente situato in The A&D Building inaugurato nel 2001, rappresenta la conferma del crescente gradimento su scala internazionale di una realtà 100% Made in Italy.

Poliform on Madison

112 Madison Avenue New York, NY 10016

Year 2016

Work finished in 2016

Status Completed works

Type Showrooms/Shops