——

天府大道SKP内，前里·台州鱼市承袭品牌基因，将浓郁的自然气息融于现代商业体中，其融合又令人舒适的空间氛围，也与成都skp下沉式高端零售+地上公园景观结合的一体化开发相得益彰。

In the SKP on Tianfu Avenue, Qianli·Taizhou Fish Market inherits the brand’s genes, integrating the rich natural atmosphere into the modern commercial complex. Its fusion creates a comfortable space atmosphere that complements the integrated development of Chengdu SKP’s sunken high-end retail and above-ground park landscape.

20年前，即使在浙菜小范围之内，台州菜也属寂寂无名。而如今，“无鲜勿落饭”的台州菜已经在城市有了别开生面的图景，它所带来的鲜活和烟火气也不仅仅局限于味觉。

Twenty years ago, even within the small scope of Zhejiang cuisine, Taizhou cuisine was relatively unknown. But today, the “no freshness, no meal” Taizhou cuisine has created a unique scene in the city, and the freshness and excitement it brings are not limited to taste alone.

01.

空间 

Space

方圆里的

微雕

Micro-carving

of Space

与前里北京skp店一脉相承，成都店仍然保有品牌最为鲜明的烟火气和属于都市的空间品质，正如和东海遥望之外，山海之城台州也有广阔的沃野。在这个基础上，成都店在把握空间的完整度以外，更为精细化地处理细部和层次，使空间由外而内的视觉感受犹如一件微雕作品，层次之下，细节丰满。

由不同场景和功能区彼此交错、穿插而串联起整个空间，设计将绝佳的流动性赋予有限空间——区域之间动线的连贯、材料的延伸呼应、场景之间互为凭借、灯光渲染与引领，它们合力构成空间丰饶温暖的氛围，有序之中，更有一份动人的自在。

立面和屋顶在“流动”的空间内适时发生扭转、倾斜，仿佛巧妙挪动空间中的部分结构，原本沉闷的空间秩序变得活泼律动，和质朴的材料与烟火气发生奇妙的冲突对话。

空间里，“海风鼓荡、桅樯林立”是鲜气，“一瓢清水一撮盐”是质朴，“十里不同风，百里不同味”则是包容，设计师从味觉和文化的记忆里将前里基因进行转译，既给予它和都市相融的当代氛围，又不失其烟火本味。

02.

氛围             

Ambience

身居都市                     Looking back

回望自然                     at Nature

无论对自然还是先锋的都市氛围，空间都未做完全客观地陈述，而确是像卡洛·斯卡帕说的那样“创造某些关系，让事物变得生动起来。”

从入口开始，“都市与自然”的冲突和融合拉开了整个场景的序幕，而这也是贯穿设计始终的核心之一。大量原始且平易近人的材料在空间内使用，体量巨大的毛石经抛光直接固定在场景中，石材的深刻肌理在灯光中迷人而有力，老榆木、夯土进一步丰富了空间细部的自然肌理，而这些材料固有的原始属性也使它们在空间中变得珍贵而引人注目，成为表达现代性的一种逆向手法。

这种巧妙的扭转还有更多体现：曾广泛使用的哑光水磨石经过处理而拥有光感，和哑光材料互为烘托，在一片质朴静谧中成为星星点点的现代感，空间精神焕发。

以自然感为主题的花艺装置拥有极强的存在感，取材山野、经过创造，然后拥有实用性、艺术张力和文化意义，这和同样出现在场景中的竹篓等器物拥有一致性，多个层面的呼应使场景浑然，自然和都市相生相谐。

03.

策略              Strategy

策略为先                      Strategy First

设计为后                      Design Follows

在前里·台州鱼市的品牌基因中，无论餐厅在哪座城市，它都与台州烟火共生。自然与都市编织出前里独特的风情，同时也彰显出这个地方菜品牌对文化传承和在地性的尊重——设计策略与灵感就源于此。

在前里·台州鱼市的品牌基因中，无论餐厅在哪座城市，它都与台州烟火共生。自然与都市编织出前里独特的风情，同时也彰显出这个地方菜品牌对文化传承和在地性的尊重——设计策略与灵感就源于此。

Name/项目名称：前里·台州鱼市

Location/项目地点：中国·成都

Area/项目面积：380㎡

Design/室内设计：IN.X屋里门外设计

Creative/设计主创：吴为

Team/设计团队：刘晨阳、贾琦峰、周勇

Decoration/室内陈设：宋江丽、应哲光

Materials/主要材料：老榆木、夯土、毛石

Photography/项目摄影：贺川

Copywriting/文案策划：NARJEELING那几岭

Plan/项目策划：楽品牌策略机构

Strategy First, 

Design Follows

IN.X屋里门外由吴为先生创立，是一家立足于北京，面向全国的策略型空间设计机构，为餐饮、商业、艺术等多领域的客户提供空间设计服务。

IN.X was founded by Mr. Wu Wei. It is a strategic space design agency based in Beijing and facing the whole country, providing space design services for customers in various fields such as catering, commerce, and art.

创立至今，作品多次获得意大利A'设计奖金奖、英国餐厅酒吧设计奖-连锁餐厅大奖、美国MUSE缪斯设计奖、英国伦敦设计奖金奖、香港《设计选集》杂志大奖、美国IIDA亚太最佳设计大奖winner、美国APR IID国际室内设计奖金奖、香港 A&D Awards金奖、法国NOVUM设计奖银奖

等国际设计奖项，受到国内外媒体广泛关注和持续报道。同时，吴为先生于近年受邀担任MUSE缪斯设计大奖、欧洲LOOP设计大奖、美国TITAN大奖等多个奖项评审，为中国设计在世界范围内的发声做出积极努力。

Since its establishment, its works have won the Italian A' Design Gold Award, the British Restaurant and Bar Design Award-Chain Restaurant Award, the American MUSE Design Award, the British London Design Gold Award, Hong Kong Design Anthology Magazine Award, the US IIDA Award winner, the US APR IID Gold Award, the Hong Kong A&D Gold Award, the French NOVUM Silver Award and other international design awards. It has been widely concerned and continuously reported by domestic and foreign media. At the same time, Mr. Wu Wei has been invited to serve as the judge of MUSE Muse Design Award, European LOOP Design Award, American TITAN Award and other awards in recent years, making active efforts for the voice of Chinese design in the world.

在多年设计实践中，屋里门外提供基于品牌基因和商业策略的全套空间设计方案，致力于融合都市文化和自然属性，建立差异化设计语汇，提出并逐步完善了“策略为先，设计为后”设计理念，陪伴并助力众多餐饮品牌从初创期走向成长期、成熟期。

In many years of design practice, IN.X provides a complete set of space design solutions based on brand genes and business strategies, is committed to integrating urban culture and natural attributes, establishes a differentiated design vocabulary. He put forward and gradually improved the design concept of "strategy first, design follows", accompanying and helping many catering brands from the start-up stage to the growth stage and maturity stage.

屋里门外先后与众多知名餐饮品牌建立了深度伙伴关系，也为新一批活跃在市场的餐饮品牌创建有成长性的空间视觉。以空间为载体，开拓品牌的商业、社会及文化价值。

IN.X has successively established in-depth partnerships with many well-known catering brands, and also created a growing space vision for a new batch of catering brands active in the market. It uses space as a carrier to develop the commercial, social and cultural value of the brand.

Biography

設計師

吴为先生及其创立的IN.X屋里门外深耕餐饮设计行业多年，主张以设计为品牌赋能。秉持“策略为先，设计为后" 的设计理念，在业内获得良好声誉，成为众多客户口中“懂商业的空间设计师”。

Mr. Wu Wei and IN.X, which he founded, have been deeply involved in the catering design industry for many years, advocating the use of design as brand empowerment.

Adhering to the design concept of "strategy first, design later", it has gained a good reputation in the industry and has become a "space designer who understands business" among many customers.

作为中国新一代餐饮品牌裂变与更迭的见证人。以实现商业价值为基础向外延展，其设计呈现出宽泛视角——更为广泛地表达烟火气、塑造文化性、构建多元品牌价值，创造出符合行业及时代需求与发展的空间设计语言。

As a witness of the fission and change of China's new generation of catering brands, it extends outward based on the realization of commercial value, and its design presents a broad perspective-——Express fireworks more widely, shape culture, build multiple brand values, and create a space design language that meets the needs and development of the industry and the times.