星巴克邀请杰璐设计工作室作为其在中国第三个全球旗舰店的设计顾问。该项目位于成都太古里,充满历史味道的区域与全新的城市肌理相融合,深刻影响了品牌向传统四川文化致敬的设计概念,同时也吸引了时尚的年轻消费者。旗舰店坐落在异常成功的全新商业区的黄金地段,通透、简洁的立面传递出室内温暖的光线用以吸引顾客,而3米宽的折叠玻璃窗,完美完衔接了户外与室内。三层的室内空间通过一个处于平面中心的开敞楼梯组织在一起,并打造出各种有趣的座位布置。陶土和木材这两种主要材料作为四川当地传统的建筑材料,通过天花板,灯具和地板处处呈现。
ASIG Design was commissioned to project lead the design of Starbucks third global flagship in China. Located at Taikoo Li in Chengdu, the historic context blending with new urban fabric of the site significantly influenced the concept by alluring the brand to nod to traditional Sichuan customs while still appealing to a fashionable young customer.
Situated at a prime location of this incredibly successful new retail development, the simplicity of the open, simple facade pulls in the approaching customers by the warm glow of the interior. Large 3-meter wide fold up glass windows truly completes the connection between in and out. The three story space is knitted together by a open stair piercing through the center of the floor plate creating a variety of interesting seating options. Main materials used are terra-cotta and wood, both traditionally used in Sichuan province as building materials, warm the spacee through the ceilings, fixtures and floors.
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