IFA in Berlin presents the latest products and innovations in the heart of Europe‘s most important regional market. Only IFA offers such a comprehensive overview of the international market and attracts the attention of trade visitors each year from more than 100 countries. This is the world’s leading trade exhibition for consumer electronics and home appliances and so what better place to unveil new appliances and technological advancements. As design and project architect the it was a great challenge to implement a new design brief into an existing floor plan. Developing the design brief of the very successful Eurocucina further and refining the high end standard of the new CI of Liebherr. The result “…the best Liebherr exhibition stand so far…”