熊本熊最初设计目的是以吉祥物的身份，为熊本县带来更多的观光以及其他附加收入，并在2011年被授予熊本县营业部长兼幸福部长，成为日本第一位吉祥物公务员。在宣传熊本县名气的同时，熊本熊依靠自身呆萌的形象，在日本本国及本国以外获得了超乎想象的欢迎，成为在世界上拥有极高人气的吉祥物。

此次项目设计为一家网红熊本熊主题餐厅，整体采用饱和度极高的红色与黑色、白色相搭配，与熊本熊本身卡通人物的颜色相契合，加之随处可见的熊本熊及日本传统标志性元素，为这里添加极其可爱活泼的氛围。

Kumamoto Bear was originally designed to bring more tourism and other additional income to Kumamoto prefecture as a mascot, and was awarded Kumamoto prefecture Minister of Business and Happiness in 2011, becoming Japan's first mascot civil servant. While promoting the fame of Kumamoto Prefecture, Kumamoto, relying on its own cute image, has won an unimaginable welcome at home and outside Japan, and has become a very popular mascot in the world.

The project is designed as an online celebrity bear theme restaurant, the overall use of extremely high saturation red with black, white, and bear's own cartoon characters match the color. In addition, the ubiquitous Kumamoto bears and traditional Japanese iconic elements add lovely and lively tonality here.