“为时代的未来成就新气候、智送新空气，为可持续发展的未来贡献TCL力量。”

"Achieve a new climate and send new air wisely for the future of the times, contributing TCL's strength to a sustainable future."

由心出发，营造结构美学；追光逐影，寻找自然清净之所；曲直切割，重组空间维度；动静之间，穿梭游离于未来星河。

From the heart, creating structural aesthetics; chasing light and shadow, searching for natural purity; bending and cutting, reorganising spatial dimensions; between movement and stillness, shuttling through the starry river of the future.

当代艺术家James Turrell说：“我喜欢把光作为一种物质材料，但是我的媒介是真正的感知。我想让你感觉到你的感觉，看到你自己见到的物件。”

Contemporary artist James Turrell says: "I like to use light as a material material, but my medium is really perception. I want you to feel what you feel and to see the objects you see with your own eyes".

01.粒子波动

No.1. Particle fluctuations

在品牌文化区。D&M借助粒子波动形态，所形成的流感之网，模拟风的形态。不仅诠释了TCL多维智控新风的健康空气专家的主张，也呼应了“智维度·新风度”的展厅创意概念主题。

In the brand culture area, D&M has created a web of influenza in the form of fluctuating particles, simulating the form of wind.It not only interprets TCL's claim of being a healthy air expert with multi-dimensional intelligent air control, but also echoes the creative concept theme of "Intelligent Dimension - New Wind" in the exhibition hall.

在色彩方面，采用的是红色和白色，紧密扣合了TCL企业代表颜色。一虚一实完美造境，电光流转间为顾客带来极致的视觉感受。在这里的墙壁，以流体和灵活的线条，引导顾客进行新风智慧之旅，去发现产品。同时将TCL空调品牌历程巧妙地呈现出来，恰到好处。

In the brand culture area, D&M has created a web of influenza in the form of fluctuating particles, simulating the form of wind.It not only interprets TCL's claim of being a healthy air expert with multi-dimensional intelligent air control, but also echoes the creative concept theme of "Intelligent Dimension - New Wind" in the exhibition hall.In terms of colour, the colours used are “Red” and“ White”, closely interlocking with the TCL corporate representative colours.The perfect realm of reality and lighting provides the ultimate visual experience for the client.Here, the walls, with their flowing and flexible lines, guide customers on a new air-wise journey to discover the products.At the same time, the brand history of TCL air conditioners is subtly and appropriately presented.

02.沉浸之镜

No.2. The Mirror of Immersion

空气专家IP区以打造交互性，产品零件全拆解展示为目标，运用弧形、串联“圆”素，以简洁、高端、大气科技为主要风格。

The Air Expert IP area aims to create an interactive, fully disassembled display of product components, using a curved string of 'circular' elements, with a simple, high-end, atmospheric technology as the main style.

D&M将镜子嵌入了天花之中，垂吊在空中的产品零件与墙壁上的TCL技术面板相呼应，共同营造出了极具互动性和科技感的“沉浸之镜”。同时也巧妙的表达出TCL以“专注智慧健康空气管理技术的研发和产品创新”的企业愿景以及TCL空调率先发起从舒适向健康进化的技术革命路程。

The Air Expert IP area aims to create an interactive, fully disassembled display of product components, using a curved string of 'circular' elements, with a simple, high-end, atmospheric technology as the main style.D&M has recessed the mirror into the ceiling, with suspended product components echoing the TCL technology panel on the wall, creating a highly interactive and technical 'immersive mirror'.It also subtly expresses TCL's corporate vision of "focusing on R&D and product innovation of intelligent and healthy air management technology" and the technological revolution from comfort to health initiated by TCL air conditioners.

03.一方安隅

No.3. A corner of natural clarity

让空间生动起来的半圆形门头，弯曲的围墙削弱紧张感，为整个空间增添乐趣。封闭曲线既不像直线那么平直，也不像折线那么硬。取而代之的是，它展现一种柔和而放肆、谦逊而自由氛围。

A semi-circular doorway brings life to the space and the curved enclosure weakens the tension and adds interest to the whole space.The closure curve is neither as flat as a straight line nor as hard as a fold.In its place, it presents a soft and uninhibited, modest and free atmosphere.

曲线勾勒出一个独立空间，人们可以沉浸在新风中，还提供令人耳目一新的视觉和精神体验。搭载的家居场景模式，按照生活方式的形式进行塑造，满足居家运动、睡眠、儿童等多元需求。墙壁上描述着TCL空调黑科技系统，为不同的用户群体，提供直观的产品特性对比。

The curves outline a separate space where one can immerse oneself in the new breeze and also provide a refreshing visual and spiritual experience.Equipped with models of family scenes shaped according to life forms to meet the different needs of families in terms of sports, sleep, children, etc.The walls depict the TCL Air Conditioning Black Technology System, providing a visual comparison of product features for different user groups.

04.一镜到底

No.4.long cinematic shots

以电影中的长镜头手法解构空间，形塑明晰动线——不折返，一“镜”到底。长廊内展示出不同的产品，区隔出内销产品展示区、外销产品展示区、商用产品区、特种空调区等不同场域。最后，TCL工程案例映入眼帘，将场景转换消弭于无形，让观者沉浸式地体验其中。

Space is deconstructed in long cinematic shots to create a clear line of movement - there is no looking back, no 'mirroring'.Different products are displayed in the promenade, which is divided into different areas, such as the domestic product display area, the foreign product display area, the commercial product area and the special air-conditioning area.Finally, TCL's engineering examples come into view, dissolving the scene transformation into nothingness and immersing the audience in the experience.

空间是有记忆的。这一独特的彰显形式与空间表达，折射出品牌对当下和自我的思考——如何让智慧家电与当代设计相融，沉浸式体验黑科技。智慧生活，带来全新的生活方式，也延伸了我们的幸福感。当科技与美学发生碰撞，缔造更愉悦的新体验。

Space has memory.This unique form of manifestation and spatial expression reflects the brand's thinking about the present and itself - how to make smart appliances blend with contemporary design and immersive experience of black technology.Smart living, which brings a new way of living, also extends our sense of well-being.When technology and aesthetics collide, a new and more enjoyable experience is created.

D&M店与面，秉承“让零售创新更有趣有效”的设计理念，聚焦新零售领域的品牌升级以及空间创意体验设计。我们致力于在零售创意领域为不同行业的前瞻性客户，打造最顶级的零售空间创意体验和品牌营销推广的视觉设计。

D&M adhering to the design concept of "making retail innovation more fun and effective" ,focus on brand upgrading and space creative experience design in the new retail field.We are committed to creating top-notch retail space creative experience and brand marketing visual design for forward-looking clients in different .industries,create top-notch visual design for retail space creative experience and brand marketing promotion.

平  面  动  线  图

Plane diagram

项目名称：TCL智慧体验展厅

设计方：店与面（广州）创意设计有限公司

设计团队：邱启平、李东辉、陈冰宏、周志勇、袁荣平

项目地址：中国广东

建筑面积：300 ㎡

视觉：李帆、Chili

摄影：吴非

Project name:TCL  conditioning wisdom experience showroom

Design by：D&M (Guangzhou) Creative Design Co., Ltd

Design Team: Qiu Qiping, Li Donghui, Chen Binghong, Zhou Zhiyong, Yuan Rongping

Project address:Guang’dong, China

Building area:  300 ㎡

Visual: Li Fan, Chili

photographer：Wu Fei