Milan, June 21, 2021 – Bvlgari’s Summer 2021 show is designed by AMO, the research counterpart of OMA. The project is led by Ellen van Loon and Giulio Margheri. The jewelry collection is presented in one of the highlights of the city of Milan. In manipulating scale and time, the show creates a mutually reinforcing encounter between the splendors of fine jewelry and architecture.
▼珠宝秀与城市建筑，fine jewelry and architecture © AMO
宝格丽 2021 年夏季高级珠宝秀标志着AMO与该品牌的首次合作。OMA 合伙人 Ellen van Loon介绍道：“我们的设计概念源于情感和机械的关联与互动。我们希望场景能够呼应高级珠宝的设计流程，展现出幕后的工艺。”
Bvlgari’s Summer 2021 fine jewelry show marks AMO’s first collaboration with the brand. OMA Partner Ellen van Loon: “We conceptualized the production as an interplay of the lyrical and the mechanical. We wanted to create scenes that resonate with the design of fine jewelry, as much as the artisanship behind the scenes.”
▼秀场圆盘装置，disk installation of the jewelry show © AMO
▼圆盘装置正面，disk detail © AMO
▼概念模型，concept model © AMO
Project: Bvlgari Fine Jewelry Show Summer 2021 Location: Milan, Italy Client: Bvlgari Partner: Ellen van Loon Team: Giulio Margheri, Gioiele Colombo, Camille Filbien, Valerio Di Festa, Lina Jaidi, Magda Narkiewicz, Alexandru Tintea, Eleni Vernavides COLLABORATORS: Director: Tommaso Ottomano Director of Photography: Marco de Pasquale Video Production: April SRL Scenography production: Urban Production SRL Animation: Alto Piano Music: Marco Guazzone
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