PRÊT – À – HABITER

Location: Montagnola, Lugano, Switzerland Building area: 260 sqm Date: 2012 – 2015

The Prêt-à-Habiter Villa is located in Collina D’Oro, Montagnola, one of the most renowned regions in the Lugano district, characterized by presence of water, vegetation and small volumes of private villas. The clients entrusted us with a precise task: build a private villa to be sold as a real estate promotion. So, starting from a hypothetical blank sheet of paper, we let the place inspire us, as well as a leading concept that embodies the values and ideals that every individual unconsciously has and that our architectural ideals chase. From this peculiar mental process, the concept based on the ideas of Prêt-à-Porter, Prêt-à-Manger and Prêt-à-Habiter was born. Logics of human subconscious that make the individual want to possess and consume symbols of social belonging. Beauty identifies with the person as a whole and the architectural object becomes a symbol of social identity, a structure ready to be inhabited and to include in the individual’s daily life elements that they can identify with and that succeed in satisfying the sense of property.