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走廊燕子灯箱

燕子手稿

这是中柔燕窝的中国第一家线下展示店，主要用于产品展示，对于品牌形象与产品陈列都有很高的要求。这个品牌的燕窝源于东南亚，我首先想到的并不是用东南亚的建筑形或具象的东西，而是用象征着东南亚的藤艺来构成空间，抽象的形成东南亚内涵本质。用藤艺以雕塑的方式来形成燕窝的形状置入空间，这个造型把座椅、收银台、置物架的功能均涵盖其中。展示台的形状源于燕子蛋，剖开一半的蛋形做成有大有小有高有低的展台以放置产品，以象征着企业思想破而后立的含义。另外，我画了很多只燕子为基础形，以表示南燕北飞到了中国的含义，用这些燕子组合起来形成一幅长卷，用灯箱的方式展示在走廊墙面，就像是在屋子里透过一排长窗看窗外，一排燕子在飞翔的场景。

This is the first offline exhibition shop of zhongrou bird's nest in China. It is mainly used for product display and has high requirements for brand image and product display. The bird's nest of this brand originated from Southeast Asia. What I first thought of was not the architectural form or concrete thing of Southeast Asia, but the rattan art symbolizing Southeast Asia to form space and form the connotation essence of Southeast Asia in an abstract way. The shape of bird's nest is formed by rattan art in the form of sculpture, which covers the functions of seats, cash registers and shelves. The shape of the exhibition stand originates from the swallow's egg. Half of the egg shape is made into a large, small, high and low exhibition stand to place products, which symbolizes the meaning of enterprise thought breaking down and then standing up. In addition, I drew a lot of swallows as the basic shape to show the meaning of the southern swallow flying to China in the north. These swallows were combined to form a long scroll, which was displayed on the corridor wall in the way of light box. It was like looking out of the window through a row of long windows in the room, and a row of swallows were flying.

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