发布时间:2023-02-07 02:23:16 {{ caseViews }} {{ caseCollects }}
设计亮点
Gensler 巧妙地将三个独立空间通过互动科技和沉浸式接触点连接起来,创造出一种温馨、社交、富有吸引力的品牌体验环境。

Comcast is ready to change the perception of the modern-day cable provider. The media company launched Studio Xfinity, a warm, social, and inviting space to experience the brand and technology while connecting with the community. Located in the city’s Chinatown district, the store is organized into three distinct spaces: the stage, the workshop, and the lounge. While each space has a distinct purpose, interactive technology and immersive touch points connect all three. Gensler implemented a retail layout for the brand with zones for moveable signage, product displays, and digital elements that guide the customer journey.

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Comcast 打造互动式体验空间,颠覆传统有线电视形象
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