The new Headquarters embody many decades of experience of the many professionals that work at Progetto CMR, encompassing their know how on space planning, with particular regards to the concept of smart working, best practices for sustainability and furnishings and products designed by the company. The new building, in via Russoli 6, is located in the south-eastern side of the city, an area which has recently seen a steady cultural growth. The concept of smart working is pervasive: even though different spaces on floors are thought to carry out different functions and activities, each space is designed to change in order to adapt to the work plan and objectives. Le fil-rouge for the spaces in the new premises is the passion for rock music and its iconic characters.