The Mastercard Product Showcase is an experience zone integrated into the brand’s existing technology workspace in New York’s Silicon Alley, which highlights work by Mastercard’s Innovation Lab. The space allows visitors to interact with Mastercard’s latest technologies. Each technology is the centerpiece within specific scenarios, ranging from a smart kitchen, a dorm room, a car, a restaurant, a retail space, and even an outreach center for the developing world. Each facsimile vignette allows the digital technology to stand out as the “real thing” while the framework is visually held together by a handcrafted illustration.