Inside the ‘Seletti wears Toiletpaper’ pop-up store at MoMA Design Store in New York City

The vibrant, sensory universe of Toiletpaper hits the US with a splash this week. The art publication’s surrealistic dream world has taken over MoMA Design Store’s downtown New York City location with goods from its collaboration with Italian brand Seletti. The colourful New York pop-up store marks the first time that the wares have been available on American shores.

The snappily named ‘Seletti wears Toiletpaper’ collection, which is renowned for bringing Maurizio Cattelan and Pierpaolo Ferrari’s tongue-in-cheek flair to multiple aspects of the household, brims over with provocation and humour. Some of the highlights being brought in includes a retro, two-seater sofa covered in Toiletpaper’s iconic snake print, padded armchairs printed with surrealist iconography and a vase in its bright yellow polka dot ‘Shit’ pattern.

‘Seletti wears Toiletpaper’ pop-up at MoMA Design Store in downtown New York City

Running for the course of six weeks, the collection has been installed on the ground floor of the store’s Soho outpost. The brightly coloured display not only includes includes skateboard decks and ceramics, but tableware, mirrors of several sizes, rugs and coffee tables to fully convey the range and scale of the collection.

The launch also sees the international debut of two new cushion designs – one pattern features a pair of lemons on a bold black background while the other showcases parted, crimson red lips surrounded by colourful push pins. With a selection of products also available online, shaking things up around the house could not get much easier. §