Echoing the slogan of Willchá – “Oriental Light Tea”, we incorporated oriental elements into the space.
The facade of the entire space is like an architecture with oriental aesthetics, full of mystery and internationality.
“Will” means want and hope, and “WILLchá” is a warm brand. It wants to expound not only the concept of idealism of a leaf but also the persistence that gradually shines into reality in efforts.
CUN shares the same vision as WILLchá. We hope that through this project, design can be used to convey a new consumption and lifestyle to contemporary young groups, deepen the connection between “Generation Z” and “Tea,” and let more young people experience and taste the unique charm of oriental culture.
Project Name: WILLchá Flagship Store
Area: 120㎡
Location: Beijing,China
Chief Designer: Fu Lin
Design Company: CUN DESIGN
Participated Designers: MA Chuan, Zhang Jiajun, Hou Longyang
Main Materials: perforated aluminum plates, wood veneer, terrazzo
Design Time: 2021. 08
Completion Time: 2021. 11
Photographers: Jia Bin, Si You
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