米兰设计周是全球瞩目的大型设计交流展。今年奥地利对外贸易商会组织委托Pudelskern设了一个展区，容纳了51家参展商的展品。设计受到奥地利的野生景观，山水画面以及精致的手工艺启发，创造了一片神秘的微光森林。鲜活的植物和手工灯管以及展品交相辉映，形成一个让人印象深刻的空间。

整个设计就像魔术一样，让场地焕发出不同的魅力。

这个战场在米兰设计周6天的时间内接待了一万八千名访客，创造了一个新的几率，虽然这是殿堂级的展览，要求苛刻，环境忙碌，但是却营造出让人愉悦的气氛，这个设计瘦到了高度赞扬。昏暗的森林是平和放松的绿洲，明亮的地面上放置着展品。柔美的音乐背景用的是彼得飞利浦的作品，作品兼容阿尔贝尼斯，巴赫，斯美塔那的细腻以及大自然的美丽，有助于人们体味设计展品。

The former sports venue La Pelota is a star on its own amongst Milan’s spaces where the “fuorisalone” shows settle for 6 days during the International Furniture Fair. The dimensions of the single volume and the attractive level shifts make it a perfect home for regular fashion shows and prestigious exhibtions for Established&Sons, Vitra or Hermès in previous years. This year Advantage Austria – the Austrian Chamber of Foreign Trade – commissioned Pudelskern to orchestrate a show of 51 exhibitors in this holy halls of design history.

Pudelskern’s concept to unite a broad selection of Austrian design studios and companies draws a metaphorical arch between the wild and expressive landscapes of the Alpine regions and the refined hand-craft traditions of the urban centres of Austria – “Raw and delicate”. The translation into an exhibition design via living trees and delicately knitted light columns created an impressive space of a light flooded mystical forest.

During the setup the organisation and design crew had some magical moments. “The emotional impact was incredible to see the light columns being elevated for the first time, and then the trees being setup. Together with the light engineering the whole setup was like magic”, says Helmut Döller of Advantage Austria. The team captured some moments of the making of on video, the soundtrack was made for the exhibtion.

18.000 visitors in the six days of the Milan Design Week set a new record for the shows at La Pelota and for two evening events another 1350 can be added. The atmosphere was highly praised as a contrast to the hectic and demanding world of the Salone. The dimly lit forest offered an oasis of calmness and relaxation and the bright clearings offered well presented design pieces. The objects not only showed the latest but as well still produced designs from masters like Adolf Loos. The mellow atmosphere was amplified by an original soundtrack created by Peter Philipp. Interpretations of composers from Albeniz, Bach or Smetana combined with sounds of nature completed the concept of raw and delicate into a multi- sensual experience.

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