项目设计范围涵盖了全区规划，外观设计及商场室内装饰设计三部分。项目定位为建立文化性、时尚性的海宁中国皮革城设计概念，此概念由内而外贯穿始终，营造具有品牌性、符号性的皮革城意向，反映海宁皮革城作为商业品牌领军者的高端品位，并营造出充满文化内涵的海宁皮革形象。海宁潮、

The design scope of the project covers three parts: District planning, appearance design and interior decoration design of shopping malls. The project orientation is to establish a cultural and fashionable design concept of Haining China Leather City. This concept runs through the whole process from inside to outside, creating a brand and symbolic intention of Haining Leather City, reflecting the high-end taste of Haining Leather City as a leader of commercial brands, and creating a cultural image of Haining Leather City.