WHEN SIPPING BUBBLE TEA, THE SPRING-LOADED PEARLS OF TAPIOCA INSTANTLY DEMANDS OUR ATTENTION. CONFRONTED BY THE UNAPOLOGETIC CHEW OF THE PEARLS, WE UNCONSCIOUSLY TRANSCEND INTO A STATE OF UNEXPECTED SATISFACTION. WITH AN OPPORTUNITY TO REVOLUTIONISE THE TRADITIONAL BUBBLE TEA LANDSCAPE IN ASIA, OUR APPROACH WAS TO CREATE A SIMPLE AND MEMORABLE BRAND IDENTIT Y SYSTEM THAT RESONATES WITH ITS AMBITION TO SCALE GLOBALLY. A PIONEERING ADVOCATE FOR HEALTHY TEAHOUSES IN HONG KONG, MOTHER PEARL ENCAPSULATES THE DEEPLY IMMERSIVE BUBBLE TEA DRINKING EXPERIENCE THROUGH ITS MAGICAL CONCOCTIONS. SERVING AS A VESSEL FOR THE SENSATIONS THAT EMERGE FROM SIPPING BUBBLE TEA, THE NEGATIVE SPACE IN ITS ICON EVOLVES WITH SEASONAL AND FLAVOUR CHANGES. FROM THE CLOUD OF PEARL-SHAPED LIGHTS FLOATING ABOVE, TO THE DARK OLIVE GREEN FACADE THAT OPENS A PORTAL TO A MYSTICAL UNIVERSE, MOTHER PEARL EXPRESSES DIMENSION THROUGH ITS ORGANIC MATERIALIT Y, DRAWING THE CONSUMER DEEPER INTO THE SWEETNESS OF THE PRESENT.

DESIGNER A WORK OF SUBSTANCE LOCATION MOTHER PEARL, 25 LYNDHURST TERRACE, CENTRAL, HONG KONG AREA 350 SQF T. COMPLETION DATE 2020 SCOPE OF WORK BRANDING, INTERIOR PHOTOGRAPHER AMANDA KHO